New research highlights massive supply chain challenges

To better understand the state of European supply chains, FourKites, the real-time supply chain visibility platform, partnered with Reuters Events to survey over 450 supply chain leaders across the continent, with particular emphasis on the United Kingdom, Germany and the Netherlands. The responses represent a broad perspective of the concerns and challenges surrounding European supply chains, sustainability and the role of real-time visibility in streamlining operations.

Coming in the midst of ongoing disruptions caused by COVID-19, State of the European Supply Chain: Logistics, Sustainability and Visibility Report 2022 reveals that the demand shock, labour shortages, port disruptions and capacity constraints have accelerated the adoption of supply chain visibility solutions throughout Europe. However, while many companies have adopted new digital practices, more than 60% of European companies admitted they’re slow to react to changing trends in logistics technologies, according to the report.

Key findings include:

  • Over half of all respondents are currently using supply chain visibility solutions, but one-third (33%) are having trouble improving data-driven processes such as forecasting, receiving operations and labour.
  • The majority of respondents (67%) cited end-to-end freight traceability as their biggest pain point when transporting goods.
  • More than half of respondents (63%) cited carriers providing inaccurate ETAs as a persistent problem.

“If we have visibility, we can be efficient and flexible,” said Ferenc Polgar, Global Distribution Operational Excellence Lead at Bayer. “We can communicate delays to our customers so they can adjust their operations and improve their experience. We can be more effective during peak distribution periods to make sure plans are going accordingly.”

“Being able to see your goods in transit is one piece of the puzzle, but it doesn’t help navigate the many disruptions and delays that inevitably take place once the product leaves the ship or warehouse,” said Matt Elenjickal, founder and CEO of FourKites. “For that reason, the paradigm is shifting to full end-to-end supply chain visibility, wherein the goal is total predictive visibility across the entire supply chain, enabling proactive risk management vs. reactive problem-solving.”

Pain points vary

Looking at their three biggest pain points in transporting goods, respondents from the UK, Germany and the Netherlands had surprisingly different answers:

  • The UK was relatively balanced, with 71% of respondents citing end-to-end freight traceability, carrier relationships, and dwell times as their biggest pain points.
  • In the Netherlands, 75% of retailers and manufacturers said their biggest pain point was carrier relationships.
  • In Germany, 100% of respondents were struggling with ensuring end-to-end freight traceability.

Overall, respondents indicated supply chain visibility improved their planning and inventory management (60%), customer service (56%) and increased efficiency (38%). In the Netherlands, 40% saw an improvement to customer service whereas in Germany that number was even higher at 100%. Meanwhile, in the UK 63% said that improved planning and inventory management is the primary benefit of visibility.

Even the most commonly used mode of transportation also varied widely across the continent: 63% of UK respondents cited full truckload as their key mode of freight, while 80% of Netherlands respondents are using less than truckload, and 100% of German respondents are transporting freight by air, both domestically and internationally.

Sustainability is a priority

The survey illustrates that sustainability is top of mind for today’s supply chain leaders. Over 80% indicated that they were either holding steady (44%) or increasing (40%) their commitment to sustainability, emphasising the urgency with which businesses understand they are required to act.

The two key supply chain sustainability goals articulated by respondents were the reduction of carbon emissions in transportation (39%) and manufacturing (31%), as well as the reduction of non-renewable packaging materials (31%). However, over a quarter of respondents also reported mapping sustainability impact throughout their supply chain as a challenge to modernising transportation assets.

“We use supply chain visibility data to understand better where there’s waste within the supply chain. Where do we have excessive empty miles?” said Paul Avampato, Head of International Logistics at Henkel. “We believe by reducing dwell time that we can keep the network moving smoother. The more we reduce dwell time, the less trucks that you have to put on the road.”

CLICK HERE to read the full report.

Real-time visibility enhances sustainability

The IPCC’s most recent assessment on the extent to which human activity affects the climate is bleak, writes Vernon O’Donnell, Chief Product Officer at project44. It calls for quick action and reminds us that “every tonne of CO2 emissions contributes to global warming.” The supply chain sector is being scrutinised because it currently accounts for approximately one-fifth of global carbon dioxide (CO2) emissions. While other industries have already begun to reduce emissions, albeit slowly, supply chain transportation is lagging behind.

This is frustrating because supply chains are well positioned to assist in meeting sustainability goals. While many in the business are waiting for electric vehicles to be a silver bullet, others are acting immediately. There are immediate and cost-effective solutions that can be implemented when time is of the essence. Greater visibility and interrogation of supply chains, as well as lowering inefficiencies and emissions through smart data utilisation, must be the first port of call.

From Ikea to Unilever, Apple to Coca-Cola, many of the world’s most recognisable names have publicly stated their net zero target timeline. While this is admirable, it doesn’t tell us how targets will be measured – not least within the supply chain. As research suggests, while 36% of supply chains have just started to measure their sustainability or climate impact, over a quarter are not measuring impact at all.

There is a glaring lack of visibility across supply chains, which by their nature are often complex and multifaceted. Measuring the total environmental impact of a supply chain is a complicated task, but one that must be undertaken in order to deliver sustainability targets. If we don’t know our current baseline, how can we know when we are moving in the right direction?

Achieving supply chain visibility requires a multifaceted approach. As the World Economic Forum estimates, digitisation has the potential to reduce emissions from logistics by 10% to 12% by 2025, however, 50% of organisations still have to embark on supply chain digitisation and visibility enablement. It is only with high-quality visibility data that supply chains can improve practices that lead to waste. For example, new software platforms are emerging to help with sustainable sourcing, supply chain emissions visibility, supplier management and monitoring as well as ensuring products re-enter the value chain through a circular economy.

Corporates are increasingly feeling pressure from consumers and governments to have more comprehensive, real-time visibility at every step of the value chain as well as utilise more sustainable materials and production practices. For example, smarter use of such visibility technology can enable companies to analyse shipments to identify areas for improvement, choosing the routes and modes that will create the least amount of waste. These technologies are ambitious. Most Transportation Management Systems currently in use only contemplate two factors when selecting a carrier – cost and performance. A third dimension illustrating the carbon footprint should be added so a balanced decision can be made that aligns with emissions targets. While this is a challenge that is still a way off for many companies, it is a model that all should aspire to and is a solution that is closer than ever.

While this level of insight may still be aspirational for some, there is still much that can be done with data visibility. For example, long-duration truck idling results in 11 million tons of CO2 and 180,000 tons of NOx each year. Magna International, a global automotive manufacturer that has produced more than 3.5 million vehicles including models for brands like BMW and Jaguar, analysed their visibility data to identify possible process improvements. They found that shipments were late 2% of the time and early 50% of the time, and both scenarios were causing missed dock appointments. Having access to this information allowed them to improve processes to ensure an additional 40% of their shipments arrived in the 30-minute appointment window, significantly reducing dwell time.

Better together

If the shipping sector is going to decarbonise, it will take a combined effort. The Digital LTL Council in the US, of which project44 is a founding member, is a great example of how industry leaders can come together to tackle issues faced by the industry. The council focuses on creating standardisation across the sector, which will be key in the fight against climate change.

Such collaborative efforts demonstrate the determination of the industry to play its part in this challenge. However, to harness the power of data to drive sustainable supply chains, this collaboration must go further. Visibility can only be attained when each player shows their hand and is playing the same game. In other words, greater openness and standardisation of green data is required within the supply chain to realise the benefits of data-led sustainability strategies. With the willingness of all parties involved, this will be a first step towards a more sustainable industry. This buys the transportation sector time while technologies such as electric and hydrogen vehicles remain in development.

And, when those green technologies are ready for mass adoption, we will be ready as an industry to measure their impact. Only once we have established a baseline for now can we ensure that they are playing as transformative a role as possible in the future.

A cleaner, brighter future is dependent on sustainable data visibility in supply chain transportation.

At the moment, we aren’t seeing emissions data used at scale, but the tide is turning. More organisations collaborating to bring change, share ideas, and make data public, which is critical for analysing impact and developing strategy. Our future is one in which businesses can continue to prosper and satisfy customer expectations, fuelled by efficient procedures that are ready to welcome the hydrogen ships, electric lorries, and drones that will propel us forward. For the time being, though, we must rely on what we have – data, analytics, and each other – to turn the tables.

Achieving speed and efficiency in logistics

Logistics and supply chain management is more critical than ever in a world that is increasingly becoming borderless. Achieving speed and efficiency requires timely collaboration, visibility and total control of the logistics operation.

FarEye is an Intelligent Delivery Management SaaS Platform headquartered in Chicago, US, with offices in key regions worldwide, including its European regional office in London. FarEye was founded in 2013 and received its first funding in 2014. Since, FarEye has received roughly $150m in funding across five rounds, with the last round raising $100m. The company has more than 750 employees, 150 customers (33 in EMEA), and conducts over 10 million transactions each day in over 30 countries. FarEye offers a robust network of pre-integrated last-mile carriers, including over 135 CEP in the EMEA region alone.

FarEye provides one of the strongest networks of FTL carriers in Asia, and is fast-growing in EMEA and North America. The Intelligent Management Platform is currently integrated with over 2 million networks of vehicles through telematics integrations with OEM fitted devices. The Intelligent Delivery Visibility product has been recently recognised as a challenger in the 2021 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms.

In the European market, FarEye is aiming at the growing sectors of retail, big & bulky, e-commerce, CPG, logistics & 3PL, quick-serve restaurant and grocery delivery by bringing the most effective technology solutions to all its customers. FarEye says its unique and innovative solutions, built with a robust technology framework, helps companies streamline their operations and deliver a superior customer experience in a European market that is dealing with driver shortages and a fragmented logistics market.

FarEye says it solves these challenges through its intelligent delivery platform that is flexible, configurable, and

agile. The platform is designed to provide predictive visibility and orchestration for the first, middle and final mile of the supply chain. FarEye plans and executes operations across the entire supply chain, through a single pane of glass, while providing data-driven insights to its customers that enable them to optimise their operations. All of this is conducted on a low-code interface that integrates seamlessly with its customers.

FarEye’s low-code approach provides an environment to develop applications with a quick turnaround and minimal code to shorten the “concept-to-ship” cycle. FarEye uses a microservices/API model to develop a scalable SaaS platform with a global footprint. Intelligence is brought into the platform through Artificial Intelligence and Machine Learning technologies. This algorithmic approach to areas like dynamic routing and loop optimisation delivers tangible benefits to customers and their end consumers.

FarEye has supported some of the most recognisable brands across Europe over the last 12 months, fueling triple-digit growth in the last 12 months.  The company looks to duplicate this over the next 12 months as FarEye continues to expand its presence and focus into Europe.

Improve exception management with supply chain visibility

It’s not a matter of if disruptions will occur in the supply chain, it’s only a matter of time until the unexpected strikes and creates an exception. An exception does not necessarily guarantee a late delivery; it simply means a roadblock or challenge has arisen that requires immediate attention. This is why end-to-end visibility in a supply chain is so important, according to Boston (US)-based asset tracking company Tive.

The more real-time information you have regarding the location and condition of shipments the more proactive you can be with exception management. Immediately informing customers of any issues and the steps being taken to mitigate them will go a long way toward nurturing customers into brand ambassadors that will help grow your business.

Let’s take a closer look at shipping exceptions and the need for strong exception management in supply chains and how a lack of end-to-end visibility can hinder those efforts. As an added bonus, we offer five sure-fire ways an end-to-end visibility solution can help improve exception management in any supply chain.

Exception management in supply chains

There are plenty of reasons why delivery exceptions occur with in-transit packages. Here are a few of the most common:

Inaccurate shipping labels – Among the most common of all delivery exceptions occurs when the address on a package’s label is incorrect, unclear, incomplete, or undeliverable. It can take several hours or even days to track down the correct information manually.

Missed drop-off – Even when the delivery driver shows up on time and to the correct location, an exception occurs because no one is there to sign for a package that requires a signature to complete the final-mile delivery process.

The package goes MIA – Arguably the most severe exception, a package that goes missing for whatever reason could take days, weeks or even longer to locate.

Inclement weather or another force majeure – Winter storms, tornadoes, flash floods, hurricanes, earthquakes, and wildfires are just a few examples of the things Mother Nature can dish out that lead to delivery delays.

Damaged packages – Sometimes it’s the shipping label that either gets knocked off or becomes illegible while in transit. Other times it is damage to the packaging itself that renders a shipment undeliverable. With the latter, a replacement should be sent out immediately.

Federal holidays – Major carriers most likely will operate with bare minimum staffs, if they operate at all, on days that are designated as federal holidays and observances.

Customs and clearance delays – International shipments often get stuck at the border due to missing documentation, labelling issues, or a staffing shortage.

Yard exceptions – Deliveries are often marked as completed because the shipment is within a certain distance of the destination when, in fact, the truck is sitting at a truck stop.

Lack of End-to-End Visibility = Exception Management Struggles

Normally exception management is tough enough. Without end-to-end visibility, it’s almost impossible to gain meaningful insights that need to be communicated to customers. The lack of real-time location and condition data in visibility solutions slows down response times and puts stakeholders in a reactive rather than proactive mindset. Having to send emails, make phone calls, and interpret legacy data associated with past shipments compounds the level of complexity. An end-to-end visibility solution that does not include configurable real-time status alerts (location, temperature, humidity, shock events, light exposure and more) is of little or no use when trying to prevent:

  • Destroyed shipments, such as pharmaceuticals and vaccines
  • Rotten perishables, such as fruits and vegetables, dairy products, and meats
  • Loss of upset customers
  • Fines and legal action from the Food and Drug Administration and other regulatory agencies.
  • Lost revenue

5 tips to improve exception management

In general, customers want their stuff when they want it, and they don’t really want to hear excuses why it will or might be late. That said, most will appreciate a heads-up when things go awry. They realise that stuff happens that is beyond anyone’s control. While it’s impossible to know exactly when and where disruptions will strike, it is possible to flag potential exceptions early. Here are five ways end-to-end visibility can help improve exception management:

Real-time tracking functionality – Best-in-class trackers provide real-time insights, such as location and condition (temperature, humidity, light exposure, vibration, shock events, tamper detection, and more).

Configurable alerts – An end-to-end visibility solution should include robust software that focuses on showing the real-time location and condition of shipments, providing alerts if there are issues with any shipment (temperature, delays, etc.)

Single source of truth – To maximise exception management capabilities, all systems and software in an end-to-end visibility solution should be collaborative and integrated with all the parties involved: shippers, receivers, carriers, and logistics service providers.

Route optimisation – Combine data from multiple shipments and analyse patterns of damage or delays, determine root causes of problems, and optimise future routes.

Send backup shipments – Early detection via end-to-end visibility provides the opportunity to send a replacement shipment, just in case the first one is indeed compromised.

Take exception management to the next level

Implementing in-transit end-to-end visibility will improve overall proactiveness in supply chain exception management. Tive’s proprietary multi-sensor trackers use global cellular connectivity and on-onboard sensors to provide real-time monitoring of shipments to keep all stakeholders informed regarding the location, climate and integrity of their shipments.

Tive’s cloud-based software platform gives stakeholders access to that information in real-time and from any device. The ability to configure custom climate and temperature thresholds, along with real-time alerts that will trigger when a shipment exceeds the acceptable ranges puts you a step ahead of the disruption and provides a powerful leg up in exception management.

Milestone partnership enhances supply chain visibility

A sensor-driven supply chain visibility leader, Roambee, and a leading digital freight platformTransporeon, have announced a partnership that aims to bring the best of both worlds in real-time transport visibility: carrier telematics visibility through Sixfold and high-fidelity, real-time multimodal shipment visibility and intelligence via Roambee’s platform.

Roambee and Transporeon joining forces denotes unified access to two major and unique global supply chain visibility platforms for customers across industries,” said Sanjay Sharma, CEO, Roambee. “Roambee’s sensor-driven visibility will enrich Sixfold’s telematics data with multimodal location accuracy and offer condition visibility, so customers can more actionably address supply chain risk around spoilage, damage, theft, missed connections, and more. The partnership’s substantial joint data set results in end-to-end, item-level visibility, globally, with 100% coverage of lanes and shipments regardless of the transporter or load size.”

Transporeon currently tracks approximately 20 million transports annually. Fast-moving goods such as food or electronics, slow-moving consumer goods including white ware/consumer durables, automotive, chemicals, and big logistics organisations are some of the industries that seek both telematics and sensor-driven visibility. Customers of all sizes across industries and across all modes of transportation (air, ocean, rail, road, and parcel) can now determine the level of visibility they need for specific shipments, then access it via one portal that integrates both companies’ capabilities.

“Whether a customer wants to track sensitive parcels from India to the U.S. or commodities going through Russia, this partnership can enable them to profit from the insights provided by one joint solution,” said Stephan Sieber, CEO Transporeon. “Our goal is to strengthen the native visibility network that is represented by Sixfold. We are developing solutions to the world’s top supply chain challenges by seeking out the strongest, most aligned partners possible. No single company delivers the best of both worlds – but this partnership does.”

 

Industry-first visibility of entire order lifecycle

FourKites, a leading real-time supply chain visibility platform, has introduced its Order Intelligence Hub, a new single-pane-of-glass view of the entire lifecycle of every order. By integrating order data, load information across modes, yard shipments, inventory visibility and other critical third-party systems, such as warehouse management systems and order management systems, shippers and their supply chain partners now have a powerful new tool to eliminate inefficiencies, manage exceptions, reduce expenses and increase customer satisfaction at every step of an order’s journey.

With the goal of breaking down silos across systems, this solution was developed in close collaboration with major consumer packaged goods (CPG) customers and driven by insights from some of the largest companies in the Consumer Brand Association, which champions more than 1,700 leading CPG brands.

As part of the recently announced Supply Chain Health and Performance Task Force, the mission of which is to increase visibility and ease supply chain pressures across the CPG industry, FourKites worked closely with Consumer Brands and 15 of its members to identify common pain points and create a solution that would address those challenges by breaking down silos between teams and systems, and leveraging the scale of the FourKites network to provide unprecedented visibility into the CPG supply chain ecosystem.

Through shared dashboards, participating members can take advantage of a real-time view of facilities, lanes and interchanges causing the most inefficiencies for CPG companies. With Order Intelligence Hub, users can drill down into the line-item level impacts of bottlenecks, and can then collaborate across teams to resolve those inefficiencies.

“Collaboration is essential for building modern, resilient supply chains,” said Tom Madrecki, vice president of supply chain and logistics at Consumer Brands. “The Supply Chain Health and Performance Task Force — in partnership with FourKites — is bringing more visibility, agility and data sharing to our supply chain, allowing the CPG industry to better navigate future challenges and ensure the reliable delivery of essential goods.”

By eliminating silos and integrating disparate systems, FourKites’ Order Intelligence Hub enables collaboration and insight throughout the lifecycle of every order. Teams can much more effectively manage exceptions by identifying issues and their root causes in real time, anywhere. Customisable, persona-based dashboards provide every stakeholder group — from supply planning through to customer service and facilities management — with the data and metrics that matter most to them.

The entire community benefits from FourKites‘ market-leading network data set, collected via working with more of the world’s leading brands than any other visibility provider, including 18 of the top-20 F&B brands and nine of the top-10 CPG companies.

“The Order Intelligence Hub is a big milestone as we execute on our vision to connect the physical and digital worlds of warehouses, stores and transportation with real-time data and machine learning,” said Mathew Elenjickal, founder and CEO of FourKites. “Collaborating with our customers and other industry leaders, like Consumer Brands, in product development has enabled us to bring to market some of the most innovative solutions that address the industry’s most critical pain points.”

With the Order Intelligence Hub, FourKites builds on its long history of industry-first innovations, including multimodal purchase order tracking, which provides line-item level shipment detail using PO numbers, and Dynamic Yard, which gives enterprises the ability to proactively manage all of their facilities based on real-time, in-yard freight data and analytics.

FourKites and its largest customers, which ship some of the world’s leading brands to locations around the world, have integrated previously siloed systems across customer service, transportation planning, supply/demand planning and warehouse management to enable internal stakeholder communication and insights throughout the lifecycle of every order.

FourKites names 60+ customers as Innovation Partners

Leading real-time supply chain visibility platform FourKites welcomed more than 60 customers into its recent formal Innovation Partner program, designed to accelerate customer-driven innovation and shape the future of digital supply chains. The first formal cohort of Innovation Partners includes Henkel, AB InBev, Cardinal Health, EcoLab, Kimberly-Clark, Meijer, Smithfield, Canadian Forest Products and Andersen Corporation, among others.

FourKites’ leading community of global shippers, freight forwarders and 3PLs have long been active contributors and co-innovators in FourKites’ solutions and product roadmap. The establishment of the Innovation Partner Program recognises the community’s premier contributors, highlights their innovations and puts more resources behind the co-innovation process. The first Innovation Partner cohort of over 60 companies all have the distinction of having submitted ideas to the company that have since been built out and are now officially part of the FourKites platform.

“We are proud to be recognised as an Innovation Partner with FourKites, the industry’s leader in predictive supply chain visibility,” said Valeria Ochoa, Transportation Management Analyst at Kimberly-Clark. “By collaborating together in the FourKites Community, Kimberly-Clark and FourKites delivered a brand new feature to the FourKites product portfolio. We are proud to partner with FourKites to develop forward-thinking solutions that drive agility and efficiency in the supply chain, and we look forward to ongoing collaboration with their team.”

FourKites has a long history of working with its customers to drive innovation and provide solutions for their most pressing pain points. To date, more than 100 capabilities in FourKites’ platform are the result of co-innovation with customers, including multimodal order visibility, developed in close partnership with Meijer; courier tracking, which was co-innovated with Cardinal Health; and customised real-time notifications, which were developed together with AB InBev in Europe. The FourKites community has been instrumental in developing technological breakthroughs that alleviate a host of supply chain challenges, including tracking quality, customisation and configuration, and dwell time monitoring.

“Collaborating closely with customers has been part of FourKites’ DNA from the start. That co-innovation is the primary reason why we have been able to lead the market for real-time visibility and supply chain innovation,” said Priya Rajagopalan, Chief Product Officer at FourKites. “The Innovation Partner program helps to ensure that this community continues to work together to pave the way for the next generation of supply chain solutions.”

WATCH THIS VIDEO to learn more about the Innovation Partner Program, or contact community@fourkites.com.

Supply chain leaders share best practice at visibility conference

FourKites, a leading real-time supply chain visibility platform, has announced that its European customer conference, Visibility 2021, will be held virtually on 7th October. The theme of this year’s conference, “Go Beyond,” presents a bold vision for supply chains of the future, centred around automation, innovation and collaboration. Supply chain leaders from across Europe have the opportunity to network, share best practices and insights, and collaborate on FourKites’ product roadmap during the world’s largest virtual supply chain summit.

FourKites‘ Visibility conference is exactly what the industry needs right now,” says Roy van der Heijden, Business Analyst at Int. Transportbedrijf van der Heijden, a leading provider of freight transportation and logistics, as well as a recent addition to FourKites Premier Carrier List.  “End-to-end, real-time transportation visibility is a key priority for all companies, big and small, and I’m excited to hear from so many industry leaders and to engage with supply chain peers at this unique event.”

Now in its fourth year, FourKites’ annual conference brings together the world’s largest community of shippers, carriers, 3PLs and freight forwarders, together with industry experts and influencers, for a series of rich information-sharing sessions, presentations and brainstorms on the future of supply chain management and automation.

Supply chain leaders from Dow, Bayer, Zebra Technologies, AB Inbev, Yara International and other customers will take part in immersive sessions that explore the next generation of international ocean freight management; best practices for improving supply chain efficiency and sustainability; how to manage disruption; and how to leverage data to make critical business decisions. FourKites will also showcase leading-edge innovations with its strategic partners Volvo Group, Qualcomm Ventures and Zebra Technologies.

Former NASA astronaut Scott Parazynski will deliver the keynote address. “Leadership is never an easy task,” Parazynski said. “And with the massive disruptions and uncertainty that have arisen in the supply chain over the last couple years, it’s a truly Herculean task to be a market leader and create differentiation in a rapidly evolving market. I’m honoured to address FourKites’ audience of market leaders as they push the boundaries of what’s possible and think outside the box when it comes to innovation for the greater good of the industry.”

“We are excited to bring together this unique community of collaborative supply chain leaders across Europe,” said FourKites founder and CEO Mathew Elenjickal. “The pace of innovation in this industry continues to accelerate as we work together with our customers to break down barriers across today’s supply chains to enable true end-to-end visibility, analytics and automation.”

In the year since Visibility 2020, FourKites has experienced record growth in its network, including load volume growth of over 50%, with up to 2 million loads and $100 billion in freight under management at any given time; 70% YoY growth in connected facilities, now totaling 6.4 million; 140% YoY increase in ocean and rail shipments; 97% growth in air shipments; and 22% growth in connected carriers in 176 countries across road, rail, ocean, air and courier.

In addition, FourKites introduced a number of industry-first innovations, including Dynamic Yard, which extends visibility into warehouses and yards; Dynamic ETA for Air, which provides highly accurate and automated ETAs on 100% of air freight, at a time when ETAs for air shipments have only been available 40% of the time and may be off by as much as two days; as well as Dynamic OceanSM, a next-generation international ocean visibility solution that encompasses advanced document management capabilities, robust collaboration features and support for bookings, with superior end-to-end real-time tracking.

A testament to the company’s breakthrough innovations, FourKites was also recently awarded a patent for its Smart Forecasted Arrival (SFA) capabilities, which provide companies with highly frequent and accurate ETAs for freight in transit — even when that truck lacks any technology (such as ELD) to transmit location data.

In April, FourKites was named a Leader in the 2021 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms, and it secured $100m in funding from Thomas H. Lee Partners, Qualcomm Ventures, Volvo Group Venture Capital and Zebra Technologies to continue to define the future of supply chain automation.

 

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