VisionTrack Archives

Award for Transforming Road Safety

Posted on 23 August, 20237 August, 2025 by David Priestman

VisionTrack, the global provider of AI video telematics and connected fleet data, has scooped a Gold Stevie® Award in the Transportation category at the International Business Awards®. The company has been recognised for transforming road safety following the launch earlier this year of AI post-analysis software, NARA.

NARA represents a huge step forward for AI video telematics as it uses ground-breaking computer vision models with sensor fusion to assess footage. The AI-powered post-analysis tool is changing how collisions, near misses and driving events are reviewed and monitored by automatically analysing vehicle camera footage, without the need for human involvement. It is part of VisionTrack’s commitment to developing sophisticated AI solutions that target fleet risk, road safety and insurance improvements.

Using NARA, fleets can make best use of video telematics insight to better protect road users and help prevent collisions. Advanced object recognition takes advantage of deep learning algorithms to identify vehicles, cyclists, pedestrians and road signs/traffic lights, taking seconds to distinguish between collisions, near misses, and false positives. The software also includes Occupant Safety Rating that uses a range of parameters to calculate the probability of injury and immediately identify if a driver needs assistance.

Discussing the VisionTrack entry, one judge commented: “NARA is an innovative approach to leveraging AI and machine learning in the transportation sector. The software addresses critical challenges in fleet safety and operational efficiency, demonstrating transformative potential in road safety, driver protection, risk mitigation, and claim management. The solution provides tangible value to its users and has significant potential for wide-scale adoption in the transportation industry, making it an impactful contribution to road safety and fleet management.”

Simon Marsh, CEO of VisionTrack said: “Our cloud-based NARA software is a true game changer in the world of video telematics as it is helping fleets to save time, costs and most importantly lives, by providing proactive risk intervention and accurate incident validation. This latest international award recognises our success in developing AI innovation and underlines our position at the forefront of the video telematics sector.”

The International Business Awards are a business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2023 IBAs received entries from organisations in 61 nations and territories. Winners will be celebrated during a gala banquet at the Cavalieri Waldorf Astoria Hotel, in Rome, Italy on Friday, 13th October.

Truck Racing with Advanced Video Telematics

Posted on 18 May, 20237 August, 2025 by David Priestman

VisionTrack has become the official video telematics partner for the Goodyear FIA European Truck Racing Championship (ETRC), which begins at the Misano World Circuit track in Italy later this month. VisionTrack will provide an advanced multi-camera solution to all competing teams that will support race officials throughout the eight-date calendar as well as capture broadcast quality footage.

VisionTrack will supply a full HD mobile digital video recorder (MDVR) for each truck with forward, rear and driver facing cameras. This will provide the visibility needed to effectively manage on/off track race compliance to help maintain safety levels. Race control will also benefit from live viewing, instant playback and downloadable footage within seconds to quickly investigate driving incidents, while HD video will be available for during and post-race broadcasting and other media opportunities.

‘Welcome to VisionTrack as a new partner to the championship,” said ETRA Managing Director Georg Fuchs. “VisionTrack is a leading provider of advanced video telematics and their onboard camera solutions will support our race control to investigate incidents on track. The advanced system will also allow us to bring the excitement of truck racing and wheel-to-wheel action closer to our fans.”

Dean Leonard, Vice President of Technical Services at VisionTrack said: “We are delighted that our video telematics solution will be playing such a crucial safety role during the season, providing the footage and data needed for race activity management, and providing action-packed broadcast content. This latest agreement follows our successful and ongoing partnership with the British Truck Racing Championship over the past three years.”

VisionTrack is a leading global provider of AI video telematics and connected fleet data. The company’s advanced vehicle camera solutions are underpinned by a device-agnostic, multi-award-winning IoT platform, Autonomise.ai. The company’s unique approach is helping tackle some of the most complex challenges faced by the fleet, transport and insurance sectors, providing the operational insight, business intelligence and enriched vehicle data needed to make strategic mobility decisions.

AI Video Telematics Innovation for Road Safety

Posted on 19 April, 20237 August, 2025 by David Priestman

VisionTrack (stand 5E80) is continuing to deliver ground-breaking road safety benefits with the launch of an AI detection camera at the Commercial Vehicle Show, Birmingham 2023. The VT650-AI will eliminate HGV blind spots around the vehicle and enable complete 360-degree visibility to better protect vulnerable road users (VRUs). It is part of the company’s growing range of AI-powered video telematics solutions that provides the most comprehensive risk detection and intervention (RDI) currently available.

“Traditional proximity sensors warn of a nearby road user, but typically alerts can be triggered by street furniture such as lamp posts, bollards, road signs and bins, which risks the driver becoming complacent and taking less notice of alarms,” explains Richard Kent, President of Global Sales at VisionTrack. “The best way to avoid this alert fatigue is to take advantage of intelligent and high precision AI cameras that keep the driver engaged with accurate and useful information.”

The intelligent and high-precision AI VRU detection camera is suitable for an HGV’s front, side or rear using deep learning technology to detect pedestrians, cyclists, motorcyclists and people on scooters, while disregarding street furniture. With configurable safety zones, all angles can be covered, providing the precise location of nearby VRUs in relation to the vehicle. Footage is automatically displayed on an in-cab monitor, and supplemented with an audible, spoken warning.

“We are creating a unique AI-powered video telematics ecosystem – using the latest edge-and cloud-based innovations – to provide unrivalled, real-time driver engagement, alongside the most accurate, timely and insightful risk monitoring and analysis. This integrated technology offering is designed to mitigate the impact of road, driver and fleet risk,” adds Kent.

Earlier this year, VisionTrack launched NARA, an AI-powered post-analysis solution that is transforming how collisions, near misses and driving events are analysed, monitored and reviewed by automatically analysing footage without the need for human involvement. The device agnostic, cloud-based software is changing how vehicle camera footage is assessed and helping road transport operators to save time, costs and most importantly lives.

Telematics for Truck Racing Championship

Posted on 28 March, 202329 July, 2025 by David Priestman

VisionTrack is extending its longstanding partnership with the British Truck Racing Championship (BTRC) for a further year. As official video telematics provider, the company will deliver an advanced vehicle camera solution for all competing trucks in Division 1 and Division 2 of the BTRC. Teaming up with Truck Sport UK, VisionTrack will support race activity management throughout the seven-round event, as well as providing high-quality footage for broadcast and media opportunities.

VisionTrack will be using a three-channel system, utilising forward-facing, rear-view and in-cab cameras, so race officials can access a substream feed that downloads footage within seconds to speed-up in-race investigations. This will work alongside livestream video from each truck that assists with the management of on/off track race compliance, while HD video will also be available during and post-race for livestream broadcasting, media clips and a TV highlights programme.

Mark Turner, Sporting Manager of British Automobile Racing Club Limited commented: “The British Automobile Racing Club and British Truck Racing Championship (BTRC) are delighted to continue our valued partnership with VisionTrack. As the motorsport industry continues to evolve, providing officials with the information that they need to make the right decisions is paramount. We have worked hand-in-hand with VisionTrack to give officials a system that puts them in control of what footage they want and allows them to quickly assess on track incidents.”

Dean Leonard, Vice President of Technical Services at VisionTrack said: “We are excited to be the official video telematics provider for the British Truck Racing Championship for the third year running. Our advanced camera solution is again helping Truck Sport UK to maintain the highest levels of race safety, while providing action-packed content that will attract new fans to this exciting motorsport. I will again be on-hand throughout the competition to support the judicial team within race control and ensure they can access the video and data they require.”

VisionTrack is a leading global provider of AI video telematics and connected fleet data. The company’s advanced vehicle camera solutions are underpinned by a device-agnostic, multi-award-winning IoT platform, Autonomise.ai. The company’s unique approach is helping tackle some of the most complex challenges faced by the fleet, road transport and insurance sectors, providing the operational insight, business intelligence and enriched vehicle data needed to make strategic mobility decisions.

VisionTrack Targets Road Safety with AI Video

Posted on 24 February, 202331 July, 2025 by David Priestman

Road safety will take centre stage on VisionTrack’s stand (5E80) at the Commercial Vehicle Show as it showcases a growing range of industry leading AI video telematics solutions. The company will be using the event to introduce an AI detection camera for vulnerable road users (VRUs) as well as demo its AI-powered post-analysis software, NARA, which was launched earlier this year.

“We are embracing the latest advances in machine learning and computer vision to develop innovative AI video telematics solutions for the road transport sector,” explains Richard Lane, Commercial Director of VisionTrack. “The Commercial Vehicle Show will provide us with a platform to share our technology expertise and provide guidance on how best to improve road safety and eliminate fleet risk.”

The AI-powered VRU detection camera will be able to identify pedestrians, cyclists, motorcyclists and people on scooters, while disregarding street furniture. Footage will automatically be displayed on an in-cab monitor, and supplemented with an audible, spoken warning with the precise location of nearby VRUs in relation to the vehicle. This will keep the driver more engaged by providing highly accurate and useful information.

Meanwhile, road transport operators will have the opportunity to experience AI-powered post-analysis solution, NARA, first hand, with demos running throughout the Commercial Vehicle Show. The device agnostic, cloud-based software is revolutionising how vehicle camera footage is assessed and helping vehicle operators to save time, costs and most importantly lives, by providing proactive risk intervention and accurate incident validation.

VisionTrack Launches AI-Powered Video Analysis

Posted on 7 February, 20237 August, 2025 by David Priestman

VisionTrack, a leading AI video telematics and connected fleet data specialist, is transforming commercial fleet safety with the launch of a sophisticated AI-powered post-analysis solution. NARA (Notification, Analysis and Risk Assessment) will revolutionise how vehicle camera footage is assessed and help vehicle operators to dramatically reduce road deaths and injuries.

“Our cloud-based NARA software is a true game changer in the world of video telematics as it will help save time, costs and most importantly lives, by providing proactive risk intervention and accurate incident validation,” explains Richard Kent, President of Global Sales at VisionTrack. “NARA proactively removes false positives and monitors driver behaviour, without the need for human involvement. With traditional video telematics solutions, commercial fleets can be experiencing hundreds of triggered daily events, so this will enable them to deliver more efficient working, whilst not compromising on road safety.”

NARA is device agnostic so can be integrated with existing connected camera technology – whether VisionTrack or third-party hardware – and adds another powerful layer of analysis to AI vehicle cameras, installed with edge-based AI technology, that are often limited by the processing capacity of the device.

NARA represents a huge step forward for video telematics as it uses ground-breaking computer vision models with sensor fusion to assess footage of driving events, near misses and collisions. This ensures the review process is manageable and timely, while eliminating human availability or error, so vehicle operators can make best use of video telematics insight to better protect road users and help prevent collisions.

During the testing phase, a 1100-strong logistics fleet was found to be generating on average 2,000 priority videos a week, which would typically take someone over 8 hours to review. NARA reduced the time needed to review events that require human validation to just minutes per day. As a result, the company is now targeting more efficient risk management, whilst supporting their road safety strategy.

Advanced object recognition uses deep learning algorithms to automatically identify different types of vehicles, cyclists and pedestrians. With incredibly high accuracy levels, it will be able to distinguish between collisions, near misses and false positives that can be generated by harsh driving, potholes or speed humps. The software will also include Occupant Safety Rating that uses a range of parameters to calculate the percentage probability of injury and immediately identify if a driver needs assistance.

“As a true advocate of road safety, having already pledged our support to global initiative Vision Zero, we are passionate about helping the industry achieve its target of eliminating all traffic fatalities. Our vision is to create a world where all road-users are kept safe from harm, so we are embracing the latest advances in machine learning and computer vision to further enhance our industry-leading IoT platform, Autonomise.ai, and AI video telematics solutions,” concludes Kent.

VisionTrack is a leading global provider of AI video telematics and connected vehicle data. The company’s unique approach is helping tackle some of the most complex challenges faced by the fleet, road transport and insurance sectors, providing the operational insight, business intelligence and enriched vehicle data needed to make strategic mobility decisions.

VisionTrack’s AI video telematics is underpinned by its multi-award-winning IoT platform, Autonomise.ai. This cloud-based software, combined with a wide range of intelligent camera solutions, is transforming how vehicle operations approach road safety, claims management, duty of care, fleet compliance and operational risk.

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