Despite frequent discussions about AI’s potential impact on jobs, the majority of logistics workers are untroubled by automation, according to a recent YouGov survey commissioned by SafetyCulture. The survey, which included responses from over 10,000 workers globally, revealed that two-thirds of logistics professionals feel secure about their roles, viewing AI as an aid rather than a threat. This optimism is particularly evident among older workers, while a generational divide shows that younger employees, especially Gen Z, are more cautious. Fifty-seven percent of Gen Z workers expressed concerns about AI’s influence on job security, in stark contrast to just 10% of Baby Boomers, illustrating how varying levels of experience might influence these views.
The industry is already seeing successful applications of AI, which many workers believe will help tackle labor and skills shortages. Amazon, for example, uses “Robo-Stow”, a robotic arm that aids with heavy lifting, reducing physical strain on employees while increasing efficiency. DHL employs predictive analytics to forecast demand and optimize stock levels, allowing the company to reduce inventory costs and meet customer needs. FedEx’s AI-driven route optimization technology adjusts delivery routes based on real-time data, improving delivery times and fuel efficiency.
However, the study points out dissatisfaction with outdated technology, which impacts productivity. Inefficiencies due to these legacy systems reportedly cost the logistics sector over £1.88 billion annually. Companies like UPS are addressing these challenges by incorporating machine learning into package sorting and route planning, cutting costs and improving workflow efficiency.
Beyond logistics giants, smaller companies are also capitalizing on AI for competitive advantage. Startups in the sector are innovating with autonomous warehouse robotics and smart inventory management tools that use AI to balance stock levels, monitor demand fluctuations, and manage order fulfillment. This trend is not only helping to address labor shortages but is also increasing speed and accuracy, critical for smaller firms facing tighter margins and stiffer competition. These solutions demonstrate how AI can improve efficiency across all company sizes, allowing even small operations to keep pace with industry demands.
SafetyCulture’s findings underscore the importance of modernizing workplace technology, highlighting how AI’s potential can be fully realized only when legacy systems are upgraded. As more companies invest in AI, there is a growing call for tailored training programs that allow employees to leverage new technology confidently. The industry’s shift toward a more tech-enabled environment offers promising benefits for workers, suggesting that while automation grows, so will opportunities for those skilled in using it effectively.
