Zebra Technologies to Acquire Photoneo

Zebra Technologies today announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra’s presence in the category.

By combining Photoneo’s 3D machine vision solutions with Zebra’s advanced sensors, vendor-agnostic software and AI-based image processing capabilities, customers will benefit from a unique portfolio of offerings to address their most challenging use cases. These include high value applications such as bin picking, depalletizing, creating digital twins, and inspecting objects used in automotive manufacturing, logistics and other key markets.

Photoneo’s intelligent sensors are particularly effective within the vision-guided robotic segment. They are certified to interface with many of the largest robotic manufacturers for a variety of use cases including robot-arm applications for bin picking. Photoneo differentiates itself through parallel structured light technology in complex 3D applications which provides a faster, more accurate, higher resolution and more robust solution comprised of both hardware and software.

“This acquisition addresses the needs of customers globally who want to maximize the potential of machine vision within their frontline operations,” said Bill Burns, Chief Executive Officer, Zebra Technologies. “Building on Zebra’s proven expertise in autonomous data capture, inspection software and deep learning AI capabilities, this combination expands our portfolio of highly differentiated 3D sensors and advanced 3D machine vision software. We look forward to welcoming the Photoneo team to the Zebra family.”

Zebra has made strategic investments in the Machine Vision market, most recently in the acquisition of Matrox Imaging in June 2022 to augment its portfolio of fixed industrial scanners and machine vision sensors. By acquiring Matrox Imaging, Zebra accelerated its position as a provider of machine vision hardware and a broad range of software development libraries and apps now unified within the Zebra Aurora software suite.

In 2024, Zebra and Photoneo created an OEM relationship for Photoneo’s cameras that expanded Zebra’s 3D portfolio offering.

“Zebra Technologies will provide an ideal environment for Photoneo to further accelerate its innovation,” said Jan Zizka (pictured), Co-founder and CEO, Photoneo Brightpick Group. “By combining world-class 3D sensors from Photoneo with Zebra’s global reach and best-in-class 3D software, customers will be able to unlock considerable business value from machine vision across new, exciting use cases.”

This acquisition is accretive to Zebra’s profitable growth profile while advancing the company’s portfolio of machine vision solutions. Zebra expects to fund the purchase price with cash on hand. The transaction is subject to closing conditions and expected to close in the first quarter of 2025. Financial terms of the acquisition are not being disclosed.

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Photoneo raises $21m Series B funding

 

 

AI Demand Forecasting Works

Despite the widely reported benefits of AI, particularly adaptive AI, some businesses may still be hesitant to adopt AI or machine learning (ML) technologies due to perceived concerns, such as fear of job loss, privacy concerns, and uncertainty about the reliability of AI predictions, write Dr. Nicholas Wegman, Senior Director – AI Scientist, and Alex Barnes, Senior Director of Product Management, Zebra Technologies.

One common fear heard among employees is that AI will replace jobs. However, research shows that while AI may automate certain tasks, it is unlikely to replace entire jobs, especially when it comes to supply chain planning, inventory management and more.

According to a study by the World Economic Forum (WEF), while AI is expected to displace some jobs, it is also expected to create new jobs and transform existing ones. The WEF’s Future of Jobs report states that by 2025, AI and automation will lead to a net increase of 12 million jobs globally.

Rather than replacing humans, AI is expected to augment human capabilities and improve productivity, allowing employees to focus on higher-level tasks that require creativity and critical thinking which are absolutely required when actioning the demand forecasts and inventory plans.

Business leaders can assuage these fears by providing employees with the necessary training and support to effectively integrate AI into their workflows. By involving employees in the AI adoption process and demonstrating the benefits of these technologies, businesses can help employees feel more comfortable with AI and view it as a tool that can enhance their work rather than a threat to their job security.

Another common concern with AI adoption is privacy. As AI systems analyse vast amounts of data, businesses must ensure that they are protecting customer and employee privacy – as they would with the use of any other technology. This may involve developing strong data security policies and protocols and obtaining the necessary consent from customers and employees for data collection and use – which, again, shouldn’t be much different than what they’re already doing today.

Finally, we know businesses may be hesitant to adopt AI due to uncertainty about the reliability of AI predictions. However, as noted earlier, AI has been shown to provide more accurate predictions than traditional methods, particularly when analysing large datasets. By carefully selecting AI models and continuously monitoring their performance, businesses can ensure the accuracy and reliability of their AI predictions.

 

To illustrate the benefits of AI in retail and consumer packaged goods (CPG) companies, let’s look at a few real-world examples of how retailers and CPG companies are already leveraging AI for stronger business outcomes.

PacSun, a leading retailer of lifestyle clothing, used AI-powered demand forecasting for allocation and fulfillment, to improve inventory accuracy and reduce stockouts. The system helped the company double its ship completes, forecast and allocate omnichannel demand, and balance inventory between stores, distribution centre (DC), and web-depot locations for in-store and online sales.

In another example, Bimbo Bakeries worked with an AI demand forecasting team to collaboratively tailor an AI-powered demand forecasting and predictive ordering platform to support different front-line workers via custom user interfaces (UIs). Everyone from operations managers to DSD drivers can now open their respective UI to right-size production and localised delivery plans down to a SKU/store/week level factoring seasonality, local events, promotions, and other outside influences that may not be considered with human-led demand forecasting and inventory planning models.

While so many CPG companies – and competing bakery companies – struggled with supply chains and logistics for months on end during the pandemic, the Bimbo team was able to adapt its forecasting and production in less than a month to meet the heightened demand for their baked goods as more consumers started to eat at home amid restaurant closures. In just a few weeks, AI enabled them to right-size their production volumes, adjust delivery routes to avoid out-of-stocks, and properly staff production lines, loading docks and trucks to meet the skyrocketing demand.

Another consumer packaged goods company was required to react and adjust more quickly to inventory planning and order fulfillment to counteract skyrocketing consumer demand for food and consumable products during the pandemic. To optimise business performance in those market conditions, this multi-billion-dollar global company launched a strategy focusing on a competitive advantage by investing in data and analytics. One critical area that promised significant business benefits was order processing and available-to-promise (ATP). The system helped them achieve a 4-5% improvement in case fill rate for strategic customers, and 10x return on investment (ROI) from increased revenue and reduced on-time in-full (OTIF) penalties.

Ready to Improve Margins?

AI offers the potential to revolutionise the retail and CPG industries by optimising demand forecasting, inventory planning, and pricing and promotions. However, businesses must ensure they have the right integration, adoption, and execution strategies in place to fully realise the benefits of AI. By addressing perceived concerns, involving employees in the adoption process, and highlighting various successes, they can overcome barriers and unlock the full potential of AI like Bimbo and PacSun have to optimise margins and gain a competitive edge in the market.

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Supply Chain 2024 Predictions

 

58% of Warehouse Leaders Plan to Deploy RFID by 2028

Zebra Technologies Corporation today released the findings of its 2023 Global Warehousing Study, which confirmed 58% of warehouse decision-makers plan to deploy radio frequency identification (RFID) technology by 2028 which will help increase inventory visibility and reduce out-of-stocks.

Over the next five years, a majority of warehouse decision-makers plan to deploy fixed, passive or handheld RFID readers and fixed industrial scanning solutions that can better track assets, workers and goods throughout the warehouse environment. This year marks the 50th anniversary of the invention of RFID which has become a problem-solving tool for front-line workers in warehouses and other industries.

Accelerating Modernization to Manage Returns

The survey showed 74% of European warehouse decision-makers (73% globally) have or will be accelerating timelines of modernization projects. This should help with returns management which climbed to the top operational challenge cited by nearly half of warehouse decision-makers surveyed—an increase of 10 percentage points year-over-year. For Europe that figure is 43%, a 12 percentage point increase year-over-year.

“The significant growth of returns aligns with explosive e-fulfilment growth over the last several years, and it is a mandate for change across every part of the supply chain,” said Andre Luecht, Global Strategy Lead for Transportation, Logistics and Warehouse, Zebra Technologies. “This means warehouse leaders must modernize their operations with technology solutions to handle returns and increase agility, inventory visibility and demand forecasting in order to improve efficiency and make better decisions in real time.”

A majority of warehouse decision-makers (76%) say they are under pressure to improve performance while adjusting to shifting consumer ecommerce demands. Inaccurate inventory and out-of-stocks continue to significantly challenge productivity according to nearly 80% of warehouse associates and decision-makers. In fact, both groups — 82% of associates and 76% of decision-makers — acknowledge they need better inventory management tools to achieve better accuracy and determine availability. And a significant 94% of European decision-makers (91% globally) are addressing this need, citing plans to invest in technology to increase visibility across the supply chain by 2028.

Optimizing Operations to Increase Visibility

Warehouse decision-makers are also augmenting their front-line workers by automating their warehouses to ultimately optimize their operations and increase their inventory visibility. According to a recent study by Interact Analysis, despite a recent slowdown in demand for automation projects (in part due to a reduction in warehousing construction), this demand is expected to return to growth in 2024.

The Zebra study found that 69% of warehouse decision-makers already have or are planning to automate workflows by 2024 to support warehouse associates and shift them toward more customer-centric, high-value tasks. Over half of warehouse decision-makers believe automation increases worker efficiency and productivity by reducing manual picking, order errors and cycle time. Meanwhile, eight in ten warehouse associates agree using more technology and automation helps them meet or exceed productivity goals.

Complementing the rise in productivity, eight in ten warehouse associates surveyed also feel more valued when their employers provide them with technology and automation tools to help them work. Similarly, 88% of warehouse decision-makers say adding warehouse technologies, including devices and robotics, attract and retain employees which is extremely important during labour shortages. More than half of the surveyed decision-makers plan to implement machine learning (52%) and predictive analytics (59%) software solutions in their facilities by 2028.

Prioritizing Sustainability in Decision-Making

Warehouse decision-makers are choosing solutions based on their ability to help them build sustainable operations, driven largely by regulations, energy costs or shortages along with customer, worker and investor expectations. For example, 78% of European warehouse decision-makers (77% globally) are focused on reducing emissions and waste while eight in ten warehouse decision-makers say it’s important their warehouse technology solutions maximize battery life.

Other sustainable elements decision-makers prioritize today include ensuring accurate mobile device swap-out time, connecting to energy monitoring software to maximize efficiency, offering buy-back and certified refurbishment/circular economy programs, and the use of reusable and recyclable materials. Beyond their own operations, 81% of warehouse decision-makers also say it’s important that technology vendors have sustainability measures in place for running their businesses.

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