Saudi Robot Automation Partnership

Starlinks, a global logistics technology leader, has strengthened its long-term automation strategy with the successful completion of its first large-scale robotics deployment in partnership with Geekplus. The project, driven by surging fulfilment demand in the region, builds on Starlinks’ commitment to operational excellence through its Solutions division’s Design–Build–Operate–Transfer (DBOT) model.

The Riyadh distribution centre now operates with a fully integrated Geekplus RoboShuttle8 system alongside advanced sorting solutions. Designed for high-density, high-throughput operations, RoboShuttle8 combines flexible Tote-to-Person automation with vertical storage capabilities of up to 12 metres unlocking capacity and efficiency without the complexity or capital costs of fixed infrastructure.

Since the beginning of the deployment, the system has delivered measurable operational gains. Which has achieved:

  • Up to 3x the normal picking speed
  • Up to 4x the storage density
  • Nearly 2 percentage points improvement in picking accuracy compared to manual operations
  • A fleet of 39 RoboShuttle8, 126 P40, and 90 S20C robots now in operation

These results reflect Starlinks’ selective approach to optimising automation performance, with goods and stowing strategies carefully chosen to maximise output.

“Our DBOT model means we own the full lifecycle, from design to operation, ensuring that automation isn’t just deployed, but truly embedded into our customers’ success stories,” said Makrem Kadachi, Managing Director of Solutions and UAE at Starlinks. “This partnership with Geekplus shows how we combine operational expertise with best-in-class technology to deliver sustainable, scalable performance gains.”

The RoboShuttle’s hybrid AMR design allows it to operate seamlessly across multiple storage heights, combining the adaptability of mobile robotics with the space efficiency of traditional AS/RS systems. Its modular architecture also enabled the smooth integration of a sorting solution into the existing picking workflow critical for e-commerce operations where order patterns and volumes shift rapidly.

“The success of this project highlights the strength of our RoboShuttle solution for the e-commerce sector,” said Wayne Tai, Sales Director for the MENA region at Geekplus. “It offers the agility and scalability that fulfilment operations need to achieve same-day delivery, particularly in fast-growing markets like the Middle East.”

With phase one complete, Starlinks and Geekplus are set to deepen their automation partnership, focusing on further operational gains and reinforcing their shared vision of shaping the future of tech-enabled logistics in the region.

Connecting Trailer Logistics

The trajectory is firmly upward for Europe-wide multimodal specialist Ewals Cargo Care. Paul Hamblin meets the UK team.

It’s a long way from one man with a horse and cart in a Dutch town to 28 offices, over 2500 employees in 14 countries, and thousands of movements to the furthest reaches of Europe and back every day of the year.

But that is exactly what Ewals Cargo Care has achieved. The multimodal specialist founded as long ago as 1906 by Alfons Ewals is still family-owned, the fourth generation now overseeing an impressive growth trajectory currently comprising 4650 trailers and an accompanying control tower suite to optimise customer supply chains.

This year sees the company consolidating its ambition with a refreshed brand identity, logo and mission statement – all unveiled at Transport Logistic Munich in June – as well as an expanded website by which visitors can better navigate the range of logistics services the company now offers. “It’s not about relaunch, it’s about refinement, honouring our legacy and highlighting our future direction,” explains Michael Brand, Regional Marketing and Communications Coordinator.

The company wanted to better reflect the depth and expansion. “Two years ago, we had a network of 3800 trailers, now it’s over 4500,” he adds. “The plan is to keep increasing and the next target is 5000 – and the reason the trailers are being acquired is because the business continues to expand.”

Mega Trailer Innovator

It’s also about raising awareness. “We’re a bit of a best-kept secret in many ways,” he reflects. “Yet the Mega Trailer is something we co-created in collaboration with the automotive industry.”

The Mega Trailer is a key weapon in the ECC armoury, because its extra volume provides three precious wins for clients – shipment economy, fuel economy, and sustainability gains.

Those wins dovetail neatly with the company’s new mantra: Care, Connect, Move: “We don’t just transport cargo; we take care of it. We care for our customers, their cargo, and each other. It’s in our DNA.”

Austen King is the UK/Ireland Sales Manager and responsible for what is a key market for the company. He says that the ability to understand customer requirements deriving from years of experience is at the heart of the company’s success. A second crucial ingredient is versatility. The company’s size and reach mean it can react fast to changing circumstances – and all logistics transport professionals know what a vital quality that is.

“We are predominantly unaccompanied and that means that we have many options,” he explains. “Contingencies are a big thing for us; we can provide alternatives very quickly if needed. For instance, here in the UK we utilise at least 10 different ports, shipping via options in Holland and Belgium, also Portugal, Bilbao, Santander, Gothenburg; I could go on. We can pick up and deliver as the customer wants it to suit their needs and circumstances.”

Modal Shift

At the heart of the model is The Modal Shift, driven in part by the sustainability agenda. National and International regulators, as well as end consumers, are requiring businesses to reduce carbon emissions to meet global targets, and the transport industry is a key focus area for change.

“There are so many ways we can help make a difference,” says Austen King. “The biggest emissions savings come from utilizing short-sea and rail over direct road options but also, for instance, by better exploiting the shortest distances Let’s look at an example. Say you’re loading at Manchester, the quickest route is to Immingham then across to Zeebrugge by short-sea. If you had chosen to drive down to Folkestone to cross at Calais and then drive up through Belgium, your emissions are already higher. The point is that small tweaks applied in the right areas can be as important as the larger changes, but only if you have the network reach.”

Michael Brand adds: “Savings from 10-15 per cent all the way up to 60 per cent are possible with The Modal Shift. And it shouldn’t be forgotten that mode switch can also help address issues with driver shortages.”

ECC says it recognises its own commitment to sustainability in the trucking fleet it deploys to move trailers, currently comprising 700 own tractor units and 1200 subcontractors. All vehicles within the fleet and those sub-contracted are of Euro VI standard. This also ensures they are ready and able to use HVO 100, a biodiesel which can further reduce total emissions by up to 90%. ECC says it is an option which can be deployed into clients’ existing supply-chain operation today with minimal disruption.

Success in logistics is about adapting to industry changes and customer needs on a rolling, continuous basis. Austen King points out that this underpins the Ewals growth story as it evolves its customer base.

“We have a long history with the automotive industry,” he recounts. “Over the past five or six years we’ve increasingly moved into other areas such as recyclables, chemical, paper and packaging, as well as general industrial, even solar farm projects. The point is that we can take on massive projects reliably for the customer and meet their capacity needs due to the size of our fleet.”

Changing consumer habits have brought opportunities in new areas. “Fashion and ecommerce, for example, require quick turnaround traffic. Our connections, our local trucking bases close to hubs mean that we can do that for them. We can take deliveries from the Far East off the train in Budapest, but we can also use those locations as switch points to bring goods to UK.”

Eastern Europe has become a significant area in European logistics, he reflects. “There is now a lot more fleet in Eastern Europe, and Turkey is a big growth area, but they are a long way from the UK. A lot of this activity stems from changes in the automotive industry. These longer transit times mean we need more trailers in the network to cope with the volumes, and Mega Trailers are perfect for it. Morocco is another location we see coming into play in the future, continuing the trend of integration at the EU’s limits.”

Warehouse on Wheels

Significantly, ECC does not maintain a warehouse roster beyond two sites in Venlo (Netherlands) and Zeebrugge, preferring instead what Austen King (pictured, below) calls a “warehouse on wheels” concept. “Any touching of cargo brings cost,” he argues. “What we can do is to optimise transit times to the customer’s advantage. An example might be to use a long ferry from Spain to the UK. Yes, the journey will take 10 days, but I have the network to cope with that and, importantly, those are 10 days when the shipment is not in the customer’s warehouse. And as soon as it’s in a warehouse, that’s cost. This is why we always have detailed conversations with clients to ensure they get exactly what they want and need.”

Meanwhile, he is delighted with growth in the UK/Ireland territory: “We’ve seen double digit growth year on year, we’ve doubled headcount to almost 80 people and we moved to newer, bigger offices in 2023.”

The company is not resting on its laurels, though. “That growth has enabled us to provide renewed focus on our LTL offering and on our Control Tower services,” he reveals. He says the LTL potential is high, given the company’s cross-Europe coverage, and its own, integrated, sustainable assets backed by the local expertise in those 29 offices in 14 countries.

Does he see any threats?

“Input costs keep rising, so there is always pressure on us to keep costs down for customers. Road charges, tolls, you name it: we get over one obstacle and then another one comes along. But we’re not alone in that, so that’s a consolation!”

Keeping cool under pressure

A cold store specialist is maximising uptime thanks to a new fleet of forklift trucks. Industry expert Cold Move has over 65 years of experience in temperature-controlled storage solutions. The family-owned organisation has grown from humble beginnings selling frozen produce from a garage, to serving food manufacturers and exporters worldwide from its dedicated cold store site in Oswestry.

But fast-paced operations require reliable materials handling equipment. So, when incumbent contracts ended, Cold Move turned to its local Mitsubishi Forklift Trucks distributor to design a dedicated, fit-for-purpose fleet.

Downtime is not an option

Cold Move faced significant challenges as it has a small site with no room for spare equipment, so trucks need to be working at all times. Plus, operational temperatures reach as low as -22°C in the cold store, which can affect truck performance over time.

For Cold Move, it was important to involve the drivers and operational team in the decision-making process. Mitsubishi Forklift Trucks offered open dialogue, flexibility, and trial options to ensure everyone was happy before they committed, and all feedback was accounted for.

Simon Williams, Site Director for Cold Move said: “We are not a large retail distribution centre, and do not have room for contingency equipment, so downtime is not an option. We had already been using Mitsubishi counterbalance and reach trucks for some time, and were impressed with them, so we were keen to see other equipment. But just as importantly, we wanted to build a solid partnership with our supplier. Which is exactly what we got.”

Built for extremes

In total, Cold Move now has 17 units from Mitsubishi Forklift Trucks. Four SENSiA reach trucks, which work predominantly in the cold store racking, have heated cabs to enable the drivers to work comfortably over long hours. Three electric EDiA EM counterbalance trucks are used for a variety of tasks throughout the site, such as loading containers and moving pallets. For these trucks, Cold Move chose blue lights for added safety and a mini steering wheel for better ergonomics.

“Operator safety is the most important thing for us, and it was great that we could add features to the trucks where needed,” said Simon. “We have a lot of machines working in a confined area but we’re proud to say we have an exceptional safety record.”

For unloading and loading vehicles, Cold Move has eight ride-on PREMiA EM platform power pallet trucks with fixed platforms and long forks, as well as two PREMiA ES pedestrian power pallet trucks.
Mitsubishi Forklift Trucks also advised on the most efficient battery system for a cold environment to ensure there was minimal downtime during battery changes.

Andrew Murray, National Accounts Manager for the Mitsubishi Forklift Trucks distributor said: “Creating a good working relationship is fundamental. We worked closely with Simon and his team at Cold Move and invested time to establish what the drivers needed. From looking at the chassis size to discussing fixed platforms, we wanted to create a fleet that accurately reflected the site’s constraints.”

A trusted partnership

Mitsubishi Forklift Trucks manages a full-service package, including monthly reports and account management. This service support will help Cold Move make informed decisions about its fleet and control what happens to each truck throughout its lifetime.

Summing up, Williams said: “The drivers are very pleased with the trucks, and the service package will be helpful now we have a larger fleet. We’re also grateful for the amazing input we’ve had from the engineers. They go above and beyond every time we put a call in. Overall, Mitsubishi Forklift Trucks made the process as seamless as possible. Andrew and his team took every detail into account to get the right spec. They went to the effort to solve the problems we faced. It feels like we have a partner we can trust.”

Sent to and from Multi-User Warehousing

Cross Point Business Park in Coventry, UK, is home to a new multi-user DC featuring a high degree of automation equipment. David Priestman took a look.

Teenage girls go mad for the beauty and make-up retailer Sephora – I have first-hand knowledge of that! With 34000 products the company requires a fast-moving third-party logistics omnichannel operation that manages both ecommerce plus deliveries to the seven UK stores every other day. 30% of UK consumer purchases are now made online.

DHL Supply Chain provides this nationwide service from Coventry over three mezzanine floors of storage, picking, packing and despatch. With an average of 7000 consumer orders a day the ecommerce operation is busy all afternoon and evening. From the inbound area all products are checked, scanned-in and put away. The warehouse control and inventory management process is data intensive. DHL manage that as well as constant analysis of the warehouse layout, looking at fast-moving items and juggling the varying demand for beauty products, subject to swings in trends and loyalties. This enables products to be stored in high or low priority areas.

Pick of the Bots

The picking operation makes good use of ‘Chuck’ ‘follow me’ robots (pictured, top). 45 of them are leased from Ocado (OIA). The Chucks are used for building the customers’ orders, using software developed by OIA. The software tells pickers what cardboard boxes should be used for each order. The bot then drives along the pre-determined route and knows where to go, leaving the (human) picker to simply take each item, scan and place in the right box. Each Chuck is named after a famous singer, with my favourite being ‘Bowie’, which was taking a well-earned rest when I visited.


DHL has cleverly built its own automated packaging machines here that close, glue and label each completed box lid, handling 60% of the ecommerce packages here that are taken by conveyor to outbound. Before the consumer changes her mind, no doubt.

Hot SKUs

DHL Supply Chain (just one part of the global behemoth) has 180,000 employees, 1600 DCs in 50 countries and a 3PL market share of 6%. In the UK it operates 5000 lorries and vans, 450 DCs with 36,000 staff. “Global trade is still growing and is the life blood of our expansion,” UK & Ireland CEO Saul Resnick states. “Retail is in a state of flux. They need us to be fast and innovative. We offer them enterprise diversity without the logistics footprint.”

The company is committed to automating its warehouse processes as much as possible. Tim Tetzlaff is its head of Digitalization and Automation. “Innovation is only real when it is scaled,” he says. Warehouse space is at a premium, as is labour, and customer expectations continue to rise. Tetzlaff’s role is to oversee the selection of technology and then scale it – picking bots, goods-to-person systems, AMRs, AI and more. Ideas lead to research then proof-of-concept, productization, commercialization and finally the modular standardization of all automation for rolling out globally.

Reaching Out

Boston Dynamics new ‘Stretch’ bot (pictured, below) unloads pallets, lifting boxes on to conveyors. It constantly photographs packages and processes these to understand what is next and the trajectory of each manoeuvre. With a weight limit of 23kg it is being tested by DHL for use cases. With 10 currently deployed, the goal is to operate 1000 of them by 2030. Faster than a human at 600 cases per hour, it will replace ‘back-breaking’ work in (often) cold environments.

“We have a vision on where we allocate our labour; approximately 25% on putaway and replenish, 35% picking, 10% packing,” Tetzlaff explains. “It’s not about replacing people but changing their roles from strenuous, repetitive physical tasks, to managing robots. Managers and planners oversee both people and bots, using data for insights on-site. We want to be the best integrator of people, bots, IT and analytics for flexible stability, seamlessly integrating tech and data to continually and dynamically optimise operational service delivery.” Now that would be modern beauty.

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