A new European test and demo centre for warehouse automation solutions, run by industry experts, is being prepared. David Priestman attended the launch event.
Noah’s Ark famously contained two of a kind of every species on earth (apart from the unlucky unicorns, who were too much trouble, apparently). This is the concept behind a Dutch-based automation incubator project called InnoScale. Seeking to empower the future of warehouse technology, founders Peter Skov and Pascal van Beek will shortly open a demo and test centre in the Netherlands that will showcase two providers of each type of automated technology available in modern warehousing now and in the coming years.
The innovation centre, effectively a micro distribution centre test house, will be a permanent facility, much more than a sales showroom. Open 250 days per year its precise Dutch location will be confirmed imminently. For a six-figure Euro investment new entrants to the European single market can be launched via the InnoScale site and set-up, which includes all the necessary support. “It’s an ecosystem,” Skov tells me. “We’re looking for 20 investing innovation partners to come on board. It will be a place where buyers and sellers can meet and we can do the matchmaking, as well as attend events like LogiMAT together.”
Double Dutch Hub
With the backing of the Holland International Distribution Council (HIDC/NDC), providing overseas support for Dutch inward investment initiatives, InnoScale is aimed at solving the need for greater automation in materials handling and warehousing, necessary because of the shortage of labour and storage space in Europe. The first stacker crane picking in the warehouse was sixty years ago. Now most automation technology is over twenty years old, like shuttles and AGVs. “The lights out warehouse is coming,” Skov (pictured, below) declares. “The Netherlands can be a hub for robotics. We’ll offer two of every type of automation technology and software at our centre.”

Skov, brings vast experience gained from an extensive career with Nissan (that brought him from his native Denmark) and CEVA Logistics, whereas his partner, van Beek (pictured, below), also comes from a pedigree background, primarily with Nedloyd and DHL. The objective of the automation solutions that will be on offer from the innovation centre is not to try to solve a problem that is not there, but to maximise the usage of automation to optimise processes. Nearly all products can now be picked well by robots. AI is just one tool to analyse data for improvements.

Beyond Dealership
The InnoScale ecosystem is based on the concept of partnership. Commercial support will be provided for investing companies, many from Asia and North America, in order to make products viable for European markets and develop a business strategy. The support partners will help provide certification, legal services, accounting and payroll, recruitment, marketing, sales support, lead generation, assembly, technical implementation and after sales support. Ad-hoc usage of these key back-up services provides flexibility.
“It’s low-risk entry,” Skov states. “Traditional entry to the European market can mean capital investment of over €20 million. But with this its €100,000-€500,000 Euro. Initially ten innovation partners will be brought in as we scale up.” Eventually the goal is to open similar innovation centres in the USA and Asia-Pacific.
Buyers visiting the innovation centre will be able to demo and test systems and develop a plan to invest in automation. With the supporting partners everything is in place to do business. Customers will benefit from the facility being a one-stop-shop, not wedded to one OEM supplier and that the technology and partners will change regularly over time, adapting the solutions demonstrated.
Bridge Making
Third party logistics companies like DHL and Geodis have their own, closed research and development test centres and are rolling out the same technology and automation across their DCs. But is an open approach better? InnoScale is signing-up innovation partners, including start-ups, now. Companies including Boston Dynamics, Meili Robots, Optioryx, Odin, Lullu, Percipio and Prolog are already on board. “I’m a bridge-maker,” Skov concludes. “I bring companies together from across the world.” Watch this space for further developments.

