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Tag: rebrand

New Supply Chain Software Brand

Posted on by David Priestman

Körber Supply Chain Software, a joint venture between Körber AG and KKR recently introduced its new company brand, Infios. Logistics Business spoke to Tim Moylan (pictured below), Chief Growth Officer, to learn about the thinking behind the re-brand.

Logistics Business: What was the thinking behind the new name? The letter ‘I’ is always very popular for software – any concerns about distinctiveness?

Tim Moylan: “Yes, the name Infios is intentional. ‘Info’ represents infinite possibilities and the critical role of information across modern supply chains. ‘OS’ nods to our role as a flexible, intelligent operating system that connects and orchestrates execution across transportation, warehousing, and beyond. While the letter ‘I’ is indeed popular in tech, we feel the name Infios properly conveys what we want to signal to our customers —both current and future. In the end, it’s more than a name — it’s a promise to deliver agility, scalability, and intelligence across the most dynamic parts of the supply chain.”

Logistics Business: Was the rebrand made necessary by the MercuryGate acquisition? What else drove it?

Moylan: “The rebrand reflects a broad transformation, signifying our commitment to delivering a fully connected, end-to-end, best-in-class supply chain execution platform — seamlessly integrating warehousing and fulfilment, transportation, order management and commerce, AMR and voice. With this transformation, Infios stands as a true supply chain execution leader, providing adaptable solutions that empower businesses of all sizes to simplify, optimize, and accelerate their supply chain operations. While the MercuryGate acquisition was a catalyst for the rebrand, we are very respectful of all our acquired companies. They all helped us reach the point where we could rebrand, and all the innovation they have delivered make us the supply chain execution powerhouse we are today.”

Logistics Business: Infios will still work closely with Körber for integrating warehouse automation. Will that be exclusive, both ways? How does the rebrand affect the relationship between the companies?

Moylan: “Our partnership with Körber remains strong and collaborative. Infios will continue to integrate with Körber’s warehouse automation offerings, just as we will with other partners. The relationship is not exclusive either way; it’s about delivering what’s best for customers. The rebrand clarifies our role in the ecosystem – we are focused on supply chain execution solutions, which means being open and agile in how we collaborate across the supply chain technology landscape.”

Tim Moylan, Infios

Logistics Business: What is the growth objective for Infios?

Moylan: “Our regional and solution diversity allows us to grow across many dimensions, closely aligned with the growth strategies of our customers. Our short-term focus is on strengthening our foundation, driving execution and delivering measurable impact. A key priority is enhancing customer success by improving implementation, support and account management, ensuring that our customers derive maximum value from our solutions. Innovation remains at the forefront, as we continue to advance our cloud, AI, and automation capabilities, making our solutions more adaptable and future-ready. Additionally, we are focused on driving revenue growth, expanding our market reach through a strong go-to-market strategy, increased cross-sell opportunities and deeper industry partnerships.”

Logistics Business: Will you be extending the product range/offering?

Moylan: “The rebrand is just the beginning. Infios will continue to build out our product ecosystem — strengthening our core offerings like TMS, WMS and OMS while also exploring adjacent areas that support end-to-end supply chain execution. We’re actively listening to customers and aligning our roadmap with what they need to thrive in an increasingly complex supply chain environment.”

Logistics Business: Do you anticipate further acquisitions?

Moylan: “We’re open to acquisitions that align with our mission and enhance our value to customers. As supply chains grow more interconnected, strategic acquisitions can help us accelerate innovation and expand capabilities. That said, we’re just as focused on organic growth — delivering consistent, scalable improvements to our platform and ensuring every customer gets the most from their investment with Infios.”

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Körber Supply Chain Software Rebrands as Infios

 

New Look for Warehouse Automation Expert

Posted on by David Priestman

Warehouse automation pioneer Libiao Robotics has unveiled a new-look logo, designed to reinforce its values of guardianship and efficiency.

In 2016, Libiao Robotics was officially launched when the first of its ‘Mini Yellow’ autonomous robots was deployed at a customer site. Since then, Libiao has grown to become a globally trusted supplier of logistics automation, with over 60,000 robots deployed and 600+ projects completed worldwide.

These numbers reflect the company’s experience and expertise in delivering innovative solutions that handle billions of valuable consignments – ranging from everyday items to high-value merchandise – with precision and care.

From pioneering robotic sorting solutions to today’s AI-driven integrated systems for dense storage, rapid sorting, and unmanned handling, Libiao has stayed true to its mission: to make the world more efficient. Deploying cutting-edge technology backed by relentless innovation, Libiao is dedicated to safeguarding its customers’ time. 

Now, after millions of successful projects and robots deployed worldwide, it’s time for the brand to evolve to the next level.

Guardianship

At the heart of Libiao’s mission is guardianship. Just like the convoys and escorts of historic times who protected valuable goods, Libiao’s robots are designed to ensure every consignment reaches its destination safely and on time.

Its new logo features a shield shape, symbolising its role as a ‘Guardian of Time.’ The two ‘I’s within the shield stand for ‘I’ and ‘Internet’, representing the seamless connection between people, technology, and the digital world. This design reflects Libiao’s commitment to safety, trust, and innovation in logistics automation, making it a powerful symbol of the brand.

Libiao’s guardianship goes beyond just protecting parcels – it’s about safeguarding time. In a world where every second counts, Libiao’s solutions empower its customers with true efficiency, optimising every step of the process to deliver maximum value.

With this brand renewal, Libiao is stepping into a new era, driven by both technological excellence and a stronger brand identity. Together with its customers, it is pushing the boundaries of global logistics efficiency.

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stow Announces New Robotics Brand: Movu

Posted on by David Priestman

stow Group, a globally recognized leader in the design, manufacturing, and implementation of advanced storage solutions and automated warehouse systems, announces the launch of the new ‘Movu Robotics’ brand, developed to strengthen its Robotics business unit and to meet increasing customer demand for Automation and Robotics solutions. The new brand replaces the name ‘stow Robotics’ as of now.

Movu Robotics is a new and dynamic warehouse automation brand that stands out by bringing easier logistics automation solutions to the world’s warehouses and ensuring that, when it comes to opportunities for automation, no warehouse is left behind. Movu is based in new headquarters located in Lokeren, near Antwerp in Belgium that, under a single roof, includes engineering, R&D, production, and a state of the art Experience Centre where the latest technologies can be demonstrated live in operation to customers and partners.

stow Group is a highly successful company with 40 years’ experience as a supplier of logistics and materials handling solutions , and a product DNA based on racking. As customer and market demand for automated solutions increase s driven by labour shortages, the need to increase profitability, efficiency, flexibility, accuracy as well as shortening lead times stow has been delivering innovative solutions to meet these challenges.

stow Robotics was e stablished in 2021 a s part of the stow Group and has developed a comprehensive and competitive portfolio of automation and robotics solutions for pallets, bins and items that provides a more energy efficient and practical alternative to stacker crane bins and items that provides a more energy efficient and practical alternative to stacker crane based solutions-based solutions. This comprises Movu atlas, a leading pallet shuttle system; Movu escala, an innovative ramp shuttle solution for totes/bins; Movu ifollow, a collaborative Autonomous Mobile Robot (AMR) system for pallets and additional load carriers: and the new picking robot Movu eligo.

Despite all their advantages, automated technologies and robotics are perceived by many customers as being complex, expensive, resource intensive with long lead time for installation. Movu Robotics addresses this issue by bringing easier automation to the world’s warehouses.

Movu – No warehouse left behind

For projects in the main vertical markets, especially in e-commerce, FMCG and cold storage in Europe and North America, Movu Robotics will deliver simple, standardised plug and play solutions that require less engineering and grant short lead times for execution, allowing customers to keep their operations running.

Jos de Vuyst, CEO of stow Group told Logistics Business: “Faced with challenges of labour shortages, cost increases, storage density, growing volumes and improving accuracy, companies are turning to robotics and automation for solutions. Movu Robotics offers an offers an integrated ecosystem of standardised and scalable automation technology that speeds roll out and reduces risk for all for all kinds of customers. We want to democratise materials handling through bringing the opportunities of easier automation and robotics to warehouses that would otherwise find them hard to attain. Expecting the global material handling equipment market to reach USD 350 billion and understanding the key driver AS/RS systems and Robotics systems for this, we are optimistic that Movu Robotics will become an essential player.”

Stefan Pieters, CEO of Movu Robotics, commented: “Smart enough to make any operation feel simple and easy, Movu robots help to take a load off the customers’ minds as well as their shelves. Our solutions are designed to make warehouse automation and robotics not only more accessible, but also more scalable. They will enable any warehouse around the world – big or small, regular or awkwardly shaped – to be upgraded and become more productive, more efficient and more successful. This is the philosophy behind our brand claim: ‘’Movu – No warehouse left behind’.”

Group structure

stow Group now has two independent brands under its roof: stow Racking and Movu Robotics. While both of these brands retain their independence, they strongly impact each other in terms of expertise, know how, technology and global resources. All products, business activities and operations of stow Group in the field of Robotics and Automation, including R&D, production, sales and finance, will be grouped as an independent and standalone business unit under the Movu Robotics brand in the new headquarters in Lokeren. This includes the operations of the ifollow business, which is now the brand name of AMRs offered by Movu.

The management team will be led by Jos de Vuyst, CEO of stow Group and Stefan Pieters, CEO of Movu Robotics. Both stow Group and Movu Robotics are driven by a strong a strong team of board members, comprising experience from the Logistics Industry and from other sectors.

Movu Robotics technologies

Unlike many automation companies that have a single product, the new Movu Robotics brand includes a range of key technologies: Movu atlas pallet shuttles, Movu escala bin shuttles and Movu ifollow AMRs for pallets and roll cages that work either standalone or as collaborative robots. Joining these is the new Movu eligo picking robot, which is offered as a picking workstation for escala.

Movu Robotics provides solutions for easier automation that can make better use of every corner of the warehouse – irrespective of the customers’ storage space or what they are storing, conveying, picking or handling. Customers gain the key advantage of seamless integrated racking and robotics solutions – for example, the Movu atlas shuttle system working with Movu ifollow mobile robots, or Movu eligo acting as a workstation for Movu escala. A key benefit is that a customer talks to a single face representing a single partner, providing efficient project management and reliable lead times. They will also receive efficient project commissioning for a safe and resilient supply chain that assists in delivering high service levels to their customers.

Autonomous sub–systems for minimal TCO

Technologies in the Movu Robotics product portfolio can be integrated into a single autonomous sub-system as a solution, with components including racking, shuttles or AMRs, software, wifi and commissioning. This enables easy installation, adaptability to new business needs through simple integration of new applications and a minimal Total Cost of Ownership (TCO) approach. This makes upgrading warehouses easier, not only for existing users of logistics automation who want to upgrade their systems with plug and play robotics and automation, but also those yet to adopt automation but who urgently want to take the first step.

Standardisation and simplification, which is an essential part of Movu Robotics, results in shorter lead times and lower engineering costs, producing higher profitability. To maximise flexibility, Movu Robotics systems are modular in design, acting as a set of building blocks to minimise complexity and cost of upgrading. This makes the systems highly scalable – installations can start small and then expand or, if needed, they can downsize just as easily. Modularity also enables a fast roll out for projects.

For not leaving any warehouse warehouse behind, Movu Robotics will target the market with a dual strategy: providing end users with a direct channel, for which Movu relies on a network of sales offices in main territories. Its portfolio of simple, standardised, scalable, and flexible systems provide opportunities for SMEs with as few as 5000 pallet locations to automate, to address challenges such as labour shortages and cost efficiency -– a huge growth area. The other part of this strategy is the indirect channel where Movu can supply a fully functional storage sub-system from its portfolio to a systems integrator for integration into a complete project. All of this is supported by a global network in customer service and stow’s 40 years’ industry experience.

Movu Robotics is consistently working to improve existing technology for the customer, with innovation, R&D and entrepreneurial thinking being an integral part of the dynamic business unit. The next product launch is planned for 2024, to further expand the portfolio.

Movu Robotics’ headquarters in Lokeren, Belgium, combines a 5,000 square metre large office area with a 10,000 square metre surface for logistics and manufacturing operations under a single roof, next to a state-of-the-art experience centre – one of the biggest in Europe — where where the latest technologies are showcased live to customers and partners.

GHL rebrands to iDoor Solutions

Posted on by David Priestman

iDoor Solutions has been revealed as the new company name for GHL Industrial Doors. As well as a new name, the nationwide industrial doors installation, repair and maintenance specialist has unveiled a new logo and website as part of an extensive rebranding initiative.

Building on the company’s 13 years’ experience as a trusted supplier of bespoke solutions in the industrial doors, dock levellers, gates and barriers sector, the company says its new corporate image and identity are reflective of iDoor Solutions’ professional approach and unrivalled customer service.

Steve Shakespeare, Managing Director at iDoor Solutions, says: “The new brand perfectly illustrates our growing ambition, and provides a unique opportunity for iDoor Solutions to become synonymous with quality, service and professionalism in the industry.

“We take an uncompromising approach to health & safety through recognised quality standards, driving excellence through training and development, by promoting preventative maintenance we ensure compliance with the latest legislation. This industry is developing at great pace, and we are at the forefront of progress.”

The new website provides an enhanced online presence that showcases the company’s solutions and services, with easy navigation and strong branding.

Alongside the rebrand, a significant investment supports iDoor Solutions’ ambitious growth plans, with a focus on continued expansion across the UK, customer growth and promoting professionalism and health & safety across the industry. This investment includes a new fleet of vans equipped with MiTower One-Person Quick Build scaffold towers to allow iDoor Solutions‘ fully trained service engineers to work safely at height without the need for additional access support.

 

 

Transport robotics specialist rebrands

Posted on by David Priestman

With a sharpened brand profile, a completely revised brand design and a new company name, a leading manufacturer of innovative high-tech transport robotics for production and warehouse logistics is positioning itself for the industry of the future: From July 1, 2021, EK Automation will operate as ek robotics.

The central element of the new brand identity and communication is the Infinity sign as the new logo. The multitude of colours and the visualisation of the infinite possibilities through several lines in a functioning cycle form the unmistakable look of the “Infinite colors of transport” and at the same time form the claim that highlights the expertise of the independent family-owned company.

“With the new brand identity we underline our commitment to uncompromising quality, a unique product design as well as our claim to offer every company an optimal and absolutely reliable solution,” explains Andreas Böttner, CEO of ek robotics.

With the goal of making the benefits of intelligent transport robotics available to every company in the world, ek robotics is shaping the future of its customers today and offers endless possibilities: According to ek robotics, no other provider presents a greater variety of solutions for intralogistics, is as flexible and needs-oriented as ek robotics. No challenge is too small or too big, no system too simple or too complex.

With its unique engineering, powerful technology, and software tailored to individual customer needs, ek robotics is among the technical elite in the very fast growing transportation robotics industry.

“With everything we do, we strive to transform intralogistics challenges into critical competitive advantages for our customers. To keep challenging the status quo, we combine the best industrial technologies with our endless inventiveness and unique engineering skills,” explains Böttner.

The reorientation of the brand also includes the expansion of the product portfolio to include additional standard products as well as the continuous expansion of global presence. With its own innovative products and a steadily growing service network of transport robotics specialists, ek robotics is striving to open up further market areas. The innovative high-performance transport robots from ek robotics solve internal inefficiencies in production and warehouse logistics.

With maximum reliability, the automated guided vehicles from ek robotics optimise intralogistics processes and make them more flexible, fail-safe and efficient.

The new brand identity represents the company’s values and identity, while its history of more than 50 years forms the foundation of the transport robotics specialist.

“Trust, safety and quality are values that define us and clearly highlight customer benefits,” says Böttner. “Our direct and authentic communication, as well as our extraordinary expertise, are our trademark. We work pragmatically and need-oriented. This is what our customers appreciate us for.”

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