Warehouse Orchestration Software Solves “One-Size-Fits-All” Efficiency Gap

The rigid, “one-size-fits-all” constraint of traditional warehouse management software may finally be meeting its match. At MODEX 2026, Ocado Intelligent Automation (OIA) unveiled a significant evolution of its Ocado IQ software, signaling a shift toward more granular, adaptive fulfillment strategies.

In a discussion at the event, Gaurav Daru of Ocado Engineering sat down with Ian Wright to outline how the company is leveraging nearly two decades of operational data to tackle a persistent industry pain point: the “optimized for nothing” floor.

Breaking the Single-Strategy Constraint

Most legacy warehouse systems mandate a uniform picking strategy across every aisle and shift. This lack of flexibility often leaves managers struggling to balance labor costs, frequently resulting in a reliance on overtime or temporary staff to compensate for systemic bottlenecks.

Ocado’s response is a software stack that allows for concurrent pick modes. Instead of a global setting, operators can now configure workflows on an aisle-by-aisle basis, specifically tailored to the density, velocity, and layout of the inventory in that zone.

“Ocado IQ has that breadth to work on different form factors,” Daru explained, noting that the system orchestrates everything from case picks to each picks across diverse hardware, including their Chuck and Porter robots.

The “Smart Bypass” and Unified Orchestration

Beyond flexible picking, the new release introduces Smart Bypass, a feature designed to shave critical seconds off cycle times by enabling direct-to-pick routing. By eliminating traditional “meet-up” points and administrative “badge-in” delays, the system targets a level of responsiveness required for ultra-fast operations.

Key technical highlights of the update include:

  • Unified Interface: Every workflow—including picking, tasking, routing, and error resolution—is orchestrated through a single pane of glass.
  • Intelligence at the Heart: The software leverages data from over 100 global sites to refine AI-driven efficiencies.
  • Hardware Agnostic: The system is built to bring “magic” to various product lines and form factors as they are deployed.

ROI in Months, Not Years

The business case for this level of orchestration is aggressive. OIA claims that by moving to this adaptive model, operators can see a threefold improvement in picking productivity.

Perhaps most compelling for logistics leaders facing tightened margins is the speed of return. According to OIA, the efficiency gains from Ocado IQ can deliver a full ROI in as few as six months.

As Daru noted, the goal isn’t just about automation for its own sake, but about “improving the efficiency in the client centers” by delivering solutions that adapt to the specific, evolving needs of the warehouse floor.

Energy Costs Rise for Logistics Sector

The UK’s energy landscape is shifting under the feet of the logistics sector and a relatively unknown change which commenced on 1st April.

For decades, the industry has benefited from a period of de-industrialisation where energy was relatively abundant and grid capacity was rarely a constraint. Today, however, we have entered a new normal: operators must now manage a surge in electricity demand (driven by warehouse automation and fleet electrification) while the grid struggles to accommodate intermittent renewable generation.

What’s changing?

To fund an estimated £70 billion in grid upgrades over the next five years, the mechanism for charging businesses for transmission services has fundamentally changed. In the past, finance and operational teams could mitigate costs through simple energy efficiency or by reducing consumption during peak periods. That flexibility has essentially gone.

Following Ofgem’s Targeted Charging Review, the majority of Transmission Network Use of System (TNUoS) charges have been decoupled from actual consumption. They have been replaced, since 2022, by a fixed daily charge known as the Transmission Demand Residual (TDR). This structural change significantly altered how costs are incurred across the logistics sector.

Confirmed TDR charges have increased by an average of 65% for many commercial users. Crucially, for 24/7 fulfilment centres, this is a fixed fee charged 365 days a year, regardless of whether operations are running at full capacity or at reduced throughput.

How peak power spikes lock in higher costs

For commercial and industrial organisations operating large-scale distribution centres, the real challenge lies in the ‘banding’ system used to calculate these fixed charges. Whether a site is classified as Low Voltage (LV) or High Voltage (HV), it is assigned to a charging band based on its contracted Import Capacity: the maximum amount of power it is permitted to draw from the grid.

With automated logistics in particular, power demand is rarely consistent. Instead, it is characterised by sharp, intense peaks: the morning rush as a fleet of electric delivery vans begins charging, or the moment a high-speed conveyor and sorting system comes online.

Under the new TNUoS cost recovery regime, these brief spikes can have lasting financial consequences.
If a site requires its maximum import capacity for occasional peaks, it becomes locked into its allocated TDR band. This means paying a large standing charge every single day of the year, even during holiday periods or maintenance windows when the warehouse is quiet.

What is far less widely understood is that reducing this agreed capacity is not straightforward. The current TDR pricing regime is now set for the next 5 years. If operators reduce their contracted grid capacity to reduce their fixed charges, their TDR charge rate will not change – unless operators reduce their capacity by more than 50%. For a large distribution centre, this makes incremental optimisation, such as trimming a few hundred kVA to drop into a lower band, effectively impossible. The result is a ‘capacity lock-in’ effect: logistics sites are charged for their peak capacity they may only use for short periods, yet are prevented from right-sizing it in a flexible or timely way.

The solution: energy storage and smart “peak shaving”

The key to protecting margins is a process known as peak shaving. Rather than relying on the grid to handle short-lived bursts of high demand, operators are increasingly turning to on-site battery storage to act as a buffer. The battery storage system monitors a site’s demand in real-time. The moment it detects a spike, the battery instantly discharges its own power. This effectively ‘shaves’ the top off a site’s grid demand, ensuring a business doesn’t stray into requiring a higher grid supply capacity, where the knock effect – at the next TDR Charge review – could mean the business crossing into a higher, more expensive TNUoS band.

In principle, this kind of real-time demand management should enable operators to safely reduce their Import Capacity and move into a lower charging band without affecting operations. However, even when technologies like battery storage demonstrably reduce the need for businesses to hold onto scarce grid supply capacity, this is not refl ected in how much the business pays for use of the transmission network.

This creates a clear mismatch: the logistics sector is being encouraged to electrify fleets and automate warehouses, while the regulatory framework makes it harder to deploy the very technologies that would ease pressure on the grid. In practice, unlocking these benefits at scale will require regulatory reform to recognise flexible, technology-driven reductions in demand. In doing so, energy costs become more predictable and easier to manage.

De-risking the transition with a fully funded solution

Now is the time to act. The next TDR charging regime begins in April 2031. The assessment of the banded charges for the 5 years following will be based on a businesses Import Capacity as of January 2029. Operators therefore have less than 2 years to evolve their energy strategy so that they are not over-contracted for grid capacity as of the end of 2028. While the operational case for battery storage is clear, the capital expenditure required to install industrial-scale storage and solar can be a barrier for many logistics businesses. High interest rates and competing investment priorities often push energy infrastructure down the list.

Rather than requiring upfront investment, Wattstor fully funds, builds, and operates onsite battery and solar assets. This means zero upfront capital investment required from the operator. In effect, Wattstor acts as a technology-driven energy partner, managing the site’s energy supply and combining grid power with onsite generation to create a single, dynamic tariff. This tariff follows the UK hourly wholesale price while offering a guaranteed discount and a fi xed price cap for up to 25 years.

The result: lower costs and guaranteed uptime

This approach delivers immediate benefits. Peak shaving reduces exposure to higher TNUoS bands, while long-term pricing provides protection against market volatility. Crucially, because Wattstor assumes both the technical and fi nancial risk of the assets, operations teams can remain focused on their core business — moving goods efficiently and maintaining throughput — while ensuring reliable power supply.

The grid is changing, and the cost of doing nothing is about to rise sharply. But without changes to current network rules, many logistics operators will remain locked into paying for unused capacity while being unable to fully deploy flexibility solutions.

At a time when grid connections are constrained and electricity demand is rising rapidly, enabling businesses to right-size their capacity would not only reduce costs, but also release capacity back to the network and support wider electrification across the sector. Logistics businesses that thrive in this next era will be the ones that stop viewing energy as an unavoidable tax and start treating it as a tool for competitive advantage.

New Major Partnership in Vehicle Hire and Fleet Services

A new partnership has been agreed between a nationwide vehicle hire provider and a major tyre and fleet services specialist, covering tyre management and associated support across the UK. Under the agreement, Kwik Fit will oversee all tyre-related and ancillary work for the UK fleet operated by SIXT van & truck, which runs a nationwide van and truck hire network serving both business and private customers.

Under the partnership, tyre management, authorisation and operational support for SIXT van & trucks fleet will be carried out by the Kwik Fit team. The SIXT van & truck fleet is being fully integrated into the Kwik Fit’s fleet management system which also covers mobile fitting and rapid-response support.

SIXT van & truck opted for a partnership with Kwik Fit because of its strong account management and back-office support, national coverage and extensive stockholding, and the backing of a country-wide mobile and rapid response network.

Jim Williams, Head of Operations for SIXT van & truck UK, said:

In supporting our customers it’s critical that we have a national partner who can help us in minimising vehicle downtime. Crucial to that is not only tyre availability and expertise, but robust back-office systems and a team that works as a seamless extension to our own. Kwik Fit has demonstrated how it can add significant value to our operations and we’re delighted to be working with them.

Tom Edwards, Fleet Sales Director at Kwik Fit said:

The SIXT van & truck team have clearly shown an appetite for a true partnership and we are very proud that they have chosen Kwik Fit to play a key role in their operations. We look forward to building an even stronger relationship and supporting them in their long-term goals.

The partnership reflects SIXT van & truck’s commitment to delivering a premium, dependable service to customers across the UK. By working with established, respected national providers, SIXT ensures its fleet operations are supported by trusted expertise, giving customers confidence that their vehicles are maintained to the highest standards, wherever they operate.

As SIXT van & truck continues to expand its UK footprint, with further depot growth planned in the South West region in 2026, strategic partnerships play an essential

role in maintaining consistent service quality nationwide. The business is investing in both infrastructure and customer experience as it strengthens its presence in key commercial markets.

SIXT van & truck also continues to support customers transitioning to lower-emission mobility, offering a growing range of electric vans alongside its modern diesel fleet. The recent launch of Drive+ Telematics further enhances fleet visibility, helping customers monitor utilisation, improve driver behaviour and maximise operational efficiency.

By aligning with major, credible partners such as Kwik Fit, SIXT van & truck reinforces its focus on reliability, transparency and operational excellence, ensuring customers can focus on running their businesses, confident their vehicles are in expert hands.

Freight Benchmarking Helps Shippers

Freight benchmarking can assist shippers in identifying where they are overpaying on transport costs. Most shippers have a general sense of what their transportation costs look like. Far fewer have a clear picture of whether those costs are competitive. That gap, between knowing what you pay and knowing what you should pay, is where freight benchmarking does its most useful work.

For shippers managing complex networks with multiple carriers, lanes, and modes, the difference between market rates and contracted rates can be significant. Benchmarking provides the structured methodology to find it.

What Freight Benchmarking Actually Measures

Freight benchmarking is the process of comparing your transportation rates and performance metrics against external market data to determine whether your current contracts reflect competitive pricing. That comparison can cover several dimensions. Rate benchmarking looks at what you are paying per lane, per mode, and per shipment type relative to what the broader market is paying for equivalent moves. Performance benchmarking examines service metrics like on-time delivery, claims rates, and transit times against industry standards for comparable lanes and carrier types.

The two are related. A carrier charging above-market rates should, at minimum, be delivering above-average service. Benchmarking makes that relationship visible and gives shippers the data to evaluate it objectively.

For shippers whose freight is managed through an external partner, the benchmarking process often sits within that relationship already. How 3PL arrangements are scoped in practice shapes how rate monitoring and carrier evaluation are handled on an ongoing basis, which is worth understanding before deciding whether to run benchmarking internally or through a provider.

Why Overpayment Is More Common Than Shippers Expect

Transportation contracts are negotiated at a point in time, against market conditions that may have changed considerably since. Fuel costs shift. Carrier capacity tightens or loosens. New entrants change the competitive landscape on specific lanes. A contract that was fairly priced two years ago may look very different against today’s market.

There are also structural reasons why overpayment accumulates quietly. Shipper-carrier relationships develop over time, and inertia is powerful. Renewing a contract with a long-standing carrier often involves less scrutiny than the original negotiation. Accessorial charges, fuel surcharge formulas, and minimum charge structures can drift in ways that are difficult to track without systematic comparison.

Shippers who lack visibility into market rates are also negotiating with incomplete information. Without benchmarking data, it is difficult to push back on a carrier’s proposed rate increases or to know whether a quoted rate on a new lane is reasonable.

How the Benchmarking Process Works

Effective freight benchmarking follows a structured approach. The starting point is gathering clean, complete data on your current transportation spend: rates by lane, mode, carrier, shipment size, and any accessorial charges applied. For many shippers, this data-gathering step reveals gaps in how transportation costs are being tracked internally.

That internal data is then compared against external rate indices, carrier tariffs, and market intelligence drawn from transactions across a broader shipping population. The goal is a like-for-like comparison: your rate for a standard full truckload move on a high-volume domestic lane measured against what the market is paying for equivalent moves on that lane during the same period.

The output is typically a lane-by-lane or carrier-by-carrier analysis showing where your rates fall relative to market, ranked by the size of the gap and the volume of spend affected. That prioritisation matters. Not every above-market lane is worth renegotiating. Benchmarking helps shippers focus their energy on the gaps that represent meaningful savings potential.

Where Benchmarking Connects to Broader Logistics Strategy

Freight benchmarking rarely sits in isolation. For shippers working with a third-party logistics provider, benchmarking is often built into the managed transportation relationship, with the provider continuously monitoring market rates and flagging opportunities to renegotiate or rebalance the carrier mix.

That ongoing visibility is one of the practical advantages of managed transportation. Rather than conducting a benchmarking exercise every few years at contract renewal, shippers have access to rate intelligence on a continuous basis, which means they can act on market shifts as they happen rather than discovering overpayment after the fact.

Even shippers managing transportation internally benefit from periodic benchmarking as a governance tool. It creates accountability in carrier relationships, provides an objective basis for contract negotiations, and gives procurement and finance teams a clearer picture of whether transportation spend is being managed effectively.

What Shippers Typically Find

The findings from freight benchmarking exercises vary by industry, network complexity, and how recently contracts were last renegotiated. However, a few patterns emerge consistently. Accessorial charges are frequently the area of greatest overpayment. Base rates tend to receive more scrutiny during negotiations, while fuel surcharge formulas, liftgate fees, and residential delivery charges are often accepted without comparison. Over a high volume of shipments, these charges accumulate significantly.

Specific lanes also tend to show wider variance than shippers expect. A carrier that is competitively priced on your core network may be charging well above market on secondary lanes where they have less competition for your business.

Turning Data into Action

Benchmarking is only valuable if the findings lead somewhere. The practical output is a prioritised list of conversations to have with carriers, supported by data. That changes the negotiation dynamic considerably. Rather than relying on a carrier’s representation of market conditions, shippers can engage with specific lane-level data and a clear understanding of where gaps exist.

For shippers who have not conducted a formal benchmarking exercise in the past two to three years, the exercise almost always surfaces savings opportunities that more than justify the time invested. Transportation spend is one of the largest controllable cost lines in many supply chains. Benchmarking is the tool that makes it controllable in practice, not just in theory.

Healthcare AI Robotics Partnership

Medline has announced a strategic agreement to implement next-generation warehouse automation from Symbotic, specifically AI-enabled robotics technology, as part of the company’s ongoing efforts to strengthen the resiliency, efficiency and scalability of the healthcare supply chain. Medline claims to be the first healthcare company to deploy this technology.

The Symbotic System is an AI-powered platform that automates picking, storage and retrieval of items for distribution. Widely used across multiplecomplex industries, including large scale retail and consumer goods companies, the technology uses intelligent, autonomous robots to depalletize and singulate inbound full pallets, store and retrieve items, and build orders into smart outbound pallets mapped to the needs and layouts of downstream recipients, helping to drive faster and more efficient operations. Medline will pilot this technology in 2027 at one of its 45 distribution centres in the U.S.

“Our vertically integrated solution of manufacturing and distributing products to all points of care is unique among healthcare suppliers,” said Sean Halligan, chief supply chain officer at Medline. “Medline’s strategic investment in this technology will help us provide even more efficiency for our customers andhelp them meet their operational, clinical and financial goals.”

The partnership with Symbotic builds on Medline’s continued investment in advanced technologies across its U.S. distribution centre network, aimed at improving speed, accuracy and scalability while supporting employee safety and experience. Medline also has recently deployed a range of automation and packaging solutions, including goods-to-person robotic picking systems,automated packaging and its custom ‘Pick Pack Pro’™ technology, to modernize fulfillment operations and better serve customers across all points of care.

“We are proud to partner with Medline, the largest provider of medical-surgical products and supply chain solutions, on the next step in itstransformation,” said Mike Dunn, chief customer officer at Symbotic. “Given the importance of accuracy, speed and cost in this space, this agreement is a great validation of the power of the Symbotic System, and of our commitment to reimagining the supply chain and transforming the movement of goods through intelligent automation.”

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