A growing consumer products company has scaled operations without added labour, achieving 98.5% accuracy and zero audit errors. Durham Brands (DBA Gimme Beauty®), a hair accessory company, has transformed its warehouse operations with Infios Warehouse Management (WM) – enabling the company to improve accuracy and deliver record-breaking peak season performance.
Following the implementation of Infios WM, Durham Brands exceeded its December peak forecast by 170% while nearly doubling throughput from 10,000 to 19,000 cases per FTE, without adding labour. The company also achieved 98.5% inventory accuracy and recorded zero audit errors for the first time ever.
“This strategic move was more than a system upgrade, it was a meaningful shift in how we operate. We scaled through our biggest volume surge in company history without adding labour, and we improved accuracy and created opportunities to promote from within. The impact continues to compound across the business,” said Jeff Durham, CEO of Durham Brands.
Durham Brands has experienced more than 30% year-over-year growth for several consecutive years, supplying major retailers including Target, Walmart, Kroger and Ulta. As order volumes, SKU complexity and warehouse footprint expanded, the company outgrew its legacy warehouse management system, which relied heavily on manual processes and disconnected workflows across picking, packing and shipping.
Through Infios WM, Durham Brands introduced system-directed workflows across picking, license plating, lot control, and scanning – within a unified fulfillment environment. These capabilities eliminated manual steps, reduced mis-ship risk and improved real-time visibility across operations.
The system’s intuitive workflows and NetSuite integration have empowered employees across the operation – including a hearing-impaired, Spanish-speaking team member who now independently manages e-commerce fulfillment.
Durham Brands also strengthened inventory control and financial performance by moving to continuous cycle counting and improving lot visibility, enabling more strategic sourcing decisions and generating hundreds of thousands of dollars in tariff savings.
“Durham Brands’ results demonstrate how intelligent supply chain execution can unlock new levels of performance at scale,” said Tim Moylan, Chief Growth Officer, Infios. “The team is now completing a full week of work in just three days while maintaining exceptional accuracy and throughput. This is exactly the kind of continuous optimization and agility modern supply chains require to keep pace with growth.”
With a scalable, modern warehouse management platform in place, Durham Brands is now positioned to sustain its rapid growth while maintaining high service levels, operational efficiency and workforce productivity. The company plans to continue investing in automation, data visibility and scalable infrastructure to support its next phase of growth.
