Omnichannel returns management specialist ReBound Returns has launched ‘The Circularity Portal’, a new consumer-facing digital platform that enables shoppers to send unwanted products into circular pathways – including take-back, resale, donation and recycling programmes.
Available to all organisations, including non-customers, the new offering supports ReBound’s wider mission to improve circularity across retail supply chains and help brands reduce waste across the product lifecycle.
The Circularity Portal enables brands to collect used items from consumers through a branded, user-friendly self-service interface. Consumers can create shipments without a pre-existing sales order, enabling products to be routed into retailer-selected circular pathways such as take-back, resale, donation or responsible recycling.
The launch comes as retailers face mounting pressure to reduce waste across the product lifecycle, with increased scrutiny on returns, unsold stock and textile disposal. Consumer expectations are also rising, with more than 70% of UK shoppers saying environmentally responsible returns matter to them (ReBound Returns survey of 400 UK retail consumers May 2025).
Inge Bujakiewicz-Baars (pictured, below), Head of Sustainability at ReBound said:
“Retailers have a significant opportunity to keep products in use for longer and recover more value through circularity, but engaging consumers at scale can be complex. We created the Circularity Portal to help connect shoppers into existing circular programmes through simple, accessible digital journeys that support resale, donation and responsible end-of-life pathways. By making participation easier and more consistent, we hope to help accelerate circularity across the wider retail sector.”
ReBound currently manages millions of returns annually for some of the world’s best-known brands. Its technology and logistics network gives retailers visibility and control across every stage of the returns journey, and The Circularity Portalextends that capability into consumer take-back and circular recovery workflows.